I like the option to give proof to a customer or potential client why the elements are important in a landing page, website or marketing visual content. This program makes me look very professional and knowledgeable.

It's great to b able to instantly create heat maps with the most eye-catching parts of our design. I especially like to get the exact percentage of attention that each object receives.

TLDR: It's really a pretty simple tool that shows you what your visitors/users will pay attention to or not. Attention Insight is a tool that provides you an opportunity to help determine the likely effectiveness of your offer before you even launch it. Attention Insight shows predictive heatmaps generated by Artificial Intelligence (backed by research from MIT) that help you to make user-centric, data-driven decisions about your designs so you can be more assured of the success of your campaigns or other marketing materials. This tool is a must-have for anyone who develops or evaluates landing pages, emails, social media posts, flyers, or any marketing creatives for themselves or clients. The new Chrome extension is a handy bit of kit that allows you to quickly analyze any live page. If you are looking to assess design elements like fonts, colors, placement & visibility, etc. Attention Insight will give you actionable pre-launch information & data without the cost or time involved in human testing. This tool doesn't completely replace split-testing or in-depth data analysis, but rather it gives you a substantial head start on optimizing your content for better conversions.