FocalScore is a website audit built for small-business owners, not SEO specialists. It answers the question an owner actually has: is my website earning me customers, and what exactly do I fix?
Small-business websites quietly lose work in three ways. Visitors don't become customers, because the homepage never says clearly what the business does, who it's for or what to do next. Search engines don't rank the site, because of titles, structure, speed and mobile problems. And AI assistants such as ChatGPT, Perplexity and Google's AI, which more buyers now ask for a shortlist, can't read or trust the site, so the business isn't mentioned.
FocalScore checks all three in one scan. Enter a website address and in about a minute you get a free 0–100 score with three pillar scores: Convert, Rank and AI readiness. A free email signup unlocks the full page-by-page report, with no card: 370 checks across 9 categories (conversion and messaging, trust, content quality, AI readiness, search, speed, mobile, accessibility, and security and privacy), covering up to 25 pages of the site.
Every finding shows its evidence and the exact fix, written for the owner. "Fix these first" ranks the findings by how much fixing each one is worth to the score, and phone and desktop are scored side by side, because Google judges a site on its phone version first. When a check can't gather its evidence, the report says it wasn't run rather than guessing. FocalScore works on any platform — WordPress, Shopify, Squarespace, Wix or custom code — with nothing to install.
The optional AI Advanced Report ($49, one-time, refundable within 30 days) goes further. It puts real buyer questions to ChatGPT, Perplexity, Gemini and Claude and records whether the business was named, linked, or passed over, and who was recommended instead. It adds where the site ranks on Google for the searches a new customer would type, its Google Maps position, the searches competitors win that it misses, a "would a real buyer convert?" verdict and rewritten headlines.
For agencies and freelancers, the Agency plan gives white-label reports for up to 25 client sites.
