Assay is the AI GTM Manager that finds your best positioning and aligns everything you say across reps, content, and apps.
While software runs on Git and finance runs on ledgers, marketing and sales have historically run on disconnected documents, intuition, and disjointed tools. Assay solves this fragmentation with the Truth Graph - a centralized, auditable source of truth for a company's commercial claims.
Assay empowers GTM leaders, Product Marketers, Revenue Operations, and founders to solve two fundamental challenges:
1. Find Your Best Positioning Stop guessing what messaging works. Assay’s Calibration engine generates variations of your positioning, deploys them, and measures market response with statistical evidence and credible intervals. It allows teams to test variations at scale, continuous discovery, and definitively know which framing wins before updating the canonical messaging.
2. Align Everything You Say When positioning updates, Assay ensures those changes cascade everywhere automatically and traceably. It compresses the typical 6-to-8 week alignment lag into hours, ensuring consistency across:
- Reps: Live-flow AI prep ensures human readiness before high-stakes calls.
- Apps: AI agents, CRM templates, and outbound sequences stay grounded in the same canon.
Content: Sales decks, proposals, and landing pages refresh the moment the source changes.
- Compliance: An immutable audit trail tracks every claim, source, and decision.
Built with compliance at its core, Assay is pre-compliant by architecture (EU AI Act ready) and features a 10-year retention class with hash-chain integrity. It transforms a company’s voice from fragile institutional memory into a defensible, evidence-backed commercial brain.
