Optivation makes software for agencies, studios and independent consultants who run client work. Forms, databases, pages, time tracking and invoicing sit in one workspace, so a client's intake form, the hours logged against their project and the invoice all come from the same record. It's built for small teams billing hourly or on retainer who want their client work in one place, not spread across several tools. Optivation is based in Nelson, New Zealand, and was founded in 2025.