MCP Server

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Artefact MCP Server is the first Model Context Protocol server purpose-built for B2B revenue intelligence. Connect Claude, Cursor, or any MCP-compatible AI agent to your HubSpot pipeline and get ICP scoring, RFM analysis, pipeline health scores, signal detection, and GTM commit drafting — through natural language. Built on the Artefact Formula methodology from real consulting engagements. Free tier works without an API key.

Artefact Ventures CRO

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Artefact CRO is a Revenue Intelligence Operating System for B2B SMBs that turns scattered customer conversations into a self-operating revenue engine. Most B2B companies lose $2–5M annually in "intelligence leakage" — insights from sales calls, discovery sessions, and customer interactions that never make it into the CRM. Artefact CRO fixes this at the system level. How it works: Artefact CRO connects to your existing tools (HubSpot, Fireflies, meeting recordings) and runs a four-layer intelligence loop: Capture Layer — Fireflies transcripts → AI extraction → HubSpot. Automatically pulls SPICED insights (Situation, Pain, Impact, Critical Event, Decision) from every conversation. Structure Layer — ICP scoring, pipeline stage exit criteria, deal velocity tracking, and unified revenue taxonomy applied consistently across all deals. Activation Layer — Deal scoring dashboards, pipeline forecasts, cross-functional revenue scorecards, and automated GTM commit triggers. Evolution Layer — Pattern recognition across your deal history, win/loss correlation, predictive pipeline models that improve over time. Key capabilities: SPICED framework automation — structured discovery intelligence extracted from every call ICP scoring — prospect qualification scored against your proven ideal customer profile Pipeline Intelligence — win rate calculation, HIRO stage detection, deal velocity, and 90-day forecasts GTM Version Control — every strategic change tracked with diff viewer and rollback capability Revenue Scorecard — Formula/Pillar maturity across Revenue, Customer, Execution, and Performance Intelligence Attribution & RFM Analysis — link revenue outcomes to acquisition channels and customer engagement patterns HubSpot bidirectional sync — real-time sync of personas, pipeline stages, deal velocity, and forecast data Client Portal — campaign briefs, ICP push, and delivery tracking per client Measurable outcomes: 60% reduction in manual CRM data entry 90%+ pipeline forecast accuracy (vs. 50–60% industry average) 15–30% pipeline velocity increase $2–5M in intelligence leakage recaptured annually Who it's for: B2B companies with $1.6M–$70M in revenue, an existing HubSpot setup, and a marketing or sales function that wants to stop guessing and start operating from structured revenue intelligence. Delivery model: Artefact CRO is delivered as a "Service as Software" engagement — we implement, configure, and operate the platform alongside your team using our proprietary Artefact Formula methodology. Clients are operational within 90 days.