It's easy to use and can be run by new user with effective customer support though they can be improve by frequently engaging their users with their existing features to be offered with.

What I appreciate most about Amp is its ability to boost page speed without requiring complex technical configurations. It enables the creation of seamless, mobile-optimized pages that load nearly instantly, which significantly improves the user experience.

Instant Loading: Pages served via AMP cache typically load in under a second, which is critical for mobile users and significantly reduces bounce rates. Improved Search Visibility: It helps websites by providing an enhanced user experience, and AMP-optimized content often appears in prominent places on Google's mobile search results (like the "Top Stories" carousel, historically) with the distinctive lightning bolt icon. Reduced Data Usage: The stripped-down nature of AMP HTML means pages use significantly less data than non-AMP pages.