Since 2018, Amiro Invest has been successfully investing in the consumer industry. Our category-first approach is about truly understanding what matters most to consumers, in order to then identify specific categories and businesses that will benefit from those consumer preferences. At the heart of this approach is our ongoing effort to understand how different types of trends – demographic, psychographic, technological, geographic and socioeconomic – will drive and influence consumer preferences and purchasing decisions. We believe that long-term value can be created through a variety of strategic initiatives, including brand building, new product development, strategic alliances, entry into new channels and marketing, including dedicated digital capabilities. We work with each management team to implement clear strategic and operational plans to drive future growth.