AminoCloud is an advanced analytics platform designed to empower analysts and data scientists by facilitating rapid experimentation, hypothesis testing, and discovery. It enhances the analytical process through an iterative and engaging approach, augmenting the user's tradecraft without replacing it. By enabling a "building blocks" methodology, AminoCloud allows users to mix and match features in ad hoc combinations, effectively playing out "what if" scenarios to address complex questions. This approach fosters discovery, encourages out-of-the-box thinking, promotes collaboration, and supports the development of economical, disposable heuristics.