Altruist is an excellent solution for RIAs looking to streamline their wealth management. With automated solutions for customized portfolio building, performance reporting, and fee billing, it's an essential tool for the modern advisor.

Altruist is an all-in-one platform for RIA's (Registered Investment Advisors) and their IAR's (Investment Advisor Representatives) They have developed what should be the industry standard of 2022 for an "almost" all-encompassing package. The only things they don't cover are your CRM, financial planning, and compliance. They are currently considering covering the costs associated with two of these depending on your relationship with them. -You can open accounts in less than 5 minutes. -Portfolio software and performance software are included (create your own portfolios or use their model marketplace, including a newly minted direct indexing strategy). They use FRACTIONAL SHARES through Apex Clearing Corporation meaning you can diversify a client of any size into any portfolio you create or use. -Support is very responsive -Unlike Betterment, you can trade stocks for your clients and are not pidgeonholed into mutual funds / etf's -- meaning you can craft portfolios or use their own for much better targeting in client's accounts. -Billing is included -The UI is absolutely beautiful and clean for both the advisor and the client -They clear through Apex Clearing Corporation and are a technology platform. Apex has over $100B under custody. It's an easy value proposition when your speaking to existing or new clients. -They don't have a retail facing side and are not in competition with your firm. -No fees or agreements you have to pay Altruist (other platforms charge wrap fees and $/mo per advisor fees to use their "modern" platforms which pale in comparison to Altruist). -Their managed solutions you can tap into "aka model marketplace" only charge around 10-12bps/mo unlike SMA's on other platforms charging upwards of 50-75bps. -They integrate with almost all third part tech stack solutions (including Right Capital, Wealthbox, ect.) and can pull your firms data from Schwab and other custodians into their system. This, in my opinion, is the LPL Financial and Raymond James of 2022, and is a huge disruptor in the industry. When RIA's find out about Altruist it will be hard not to switch.

Finally a custodian that values their clients and are building what advisors want/need. Altruist has replaced many of the previous tools I used in the past and has helped to streamline my business.