It's a must-have for any online business, facilitating everything from website audits and optimization advice to SEO-optimized content, news generation, product descriptions, social media posts, graphic design, WordPress and social media publishing, and more, without any technical constraints or implementation requirements. I figured out how to use it instantly and have been using it several times a week for the past six months! It's a simpler and more affordable combination of Semrush, Hootsuite, Canva, and many more other tools, all at the price of one or cheaper. It's not simple AI, but AI improved and trained by SEO, content, and graphic design experts to do everything better. The browser extension and WordPress integration are very helpful. The support team has been very responsive, providing helpful advice and even adding a new template to meet my needs.