The ease of use! I know computers but I don't know design. Tech Site Builder does it all for me. It includes not just the design, but the hosting. All the stuff is customized to things computer repair business owners need in web design. It's designed for both break-fix shops as well as MSPs. It even has clip-art and sections relevant to computer repair businesses. I also love the support and flexibility. It's based on Wordpress and they handle all the security and plug-ins. They're very accommodating to custom requests. When you're completely stuck, they have a concierge service (I didn't try) that does everything for you. Associated with them is a service that writes custom blog posts at a small additional monthly charge.