It is built for agencies who want to generate more AEO leads specifically, not just another SEO audit tool. The reports it generates are pretty comprehensive, covering both the tech readiness as well as prompt visibility, thus giving prospects a complete idea of where they stand with AI search and what they need help with from an agency. This makes the follow-up sales conversation a lot more directed than a new pitch.

I like the fact that it is a modern AI SEO audit solution. It is meant to be an AEO audit widget, as opposed to other tools which are an SEO audit tool, and then AEO features have been bolted on. The reports have modern UX and are easy to understand for a prospect. Unlike some of the other audit tools, where it's a dump of information and the prospect is left to figure out things on their own.

The reports look modern and sleek. It's just the right amount of information needed to convert a visitor into a lead. Also, the PDF reports are also a first-class citizen, not just a poor conversion of the web report. So I can use them for outbound prospecting as well.