I like all the seo featrures it offers. I find it more reliable than its competitors in terms of keyword volumes and new keyword discovery. I also use it's MCP integration which is helpful for many of my projects, e.g. content audits and revrites.

I use Ahrefs to keep track of my website's SEO, including on-page, technical aspects, backlinks, and keywords. I really like the free plan that offers up to 5 personal website connections. It allows me to keep an eye on my website's DA/PA, backlinks, authority, keywords, and positions. Plus, it sends a weekly site audit report, which helps in maintaining my site against competitors. I appreciate that there are no limitations on adding projects to the platform. This makes it easy for me to discover and click on projects from the dashboard. Site tracking and audits are very helpful for improvements, and the backlinks data help me keep my site healthy by removing spammy links. The keyword tracking feature is good to see which keywords are ranking and to improve posts for those keywords. Also, setting up Ahrefs was very easy for me.

Powerful functionality, with keyword research options across numerous tabs and filters, plus AI visibility measured through the built-in Brand Radar.