It allows me to monitor the performance of my campaigns in real-time and gain insights into my customers' behavior and preferences. Also, it allows me to divide them into specific segments based on demographics and behavior and target them with tailored messages, like sending personalized emails and web push notifications.

The freedom to build my own data structure customized for my needs.

The ability to post from staging to production (most MA tools lack this feature and this saves a lot of time). Plus, the data structure makes retrieval of customer data and their related tables very easy.