Affinitiv is a service provider of data-driven marketing and software solutions specifically designed for the automotive industry. Their offerings include a suite of integrated marketing tools that cover customer relationship management (CRM), service reminders, digital and email marketing campaigns, appointment scheduling, and retention services. Affinitiv's approach centers on leveraging deep insights from data to enable auto dealerships to maintain strong, profitable relationships with their customers by providing personalized communication and experiences. They aim to streamline dealership operations and enhance customer engagement by employing advanced technologies and strategic expertise, making them a go-to partner for dealerships looking to boost customer retention and sales efficiency.