Aestimo is a pricing estimator for bookkeeping and payroll firms. Firms add it to their website with one line of code or the WordPress plugin. Prospects answer a few questions (payroll, bookkeeping, employees, pay frequency, provinces or states, monthly transactions, bank and card accounts) and instantly see a monthly price range built from the firm's own rates. The rate card itself stays private.
If prospects want the estimate by email, they leave their name and email, and the firm gets the lead with all their answers. Every estimate says the final price is confirmed after the firm reviews the books, so nobody mistakes it for a quote.
Setup takes about ten minutes: set your rates, pick your brand colour, choose USD or CAD, and paste the embed. 14-day free trial with no card, then a free plan with up to 5 leads a month, or Starter (US$19) and Pro (US$29) for unlimited leads.
