AdZeta

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Google, Meta and TikTok optimize toward the value you send them. If you send the value of the first conversion, the auction can't tell a one-time buyer from a customer worth far more. ValueBid™, AdZeta's value-bidding engine, fixes the signal. One model per client, trained on your own customer history, predicts what each new customer is likely to be worth within minutes of their first conversion, whether that's a purchase, a signup, a lead or a booking. That predicted value goes to Google, Meta and TikTok value-based bidding through their server-side APIs. Same campaigns. Same budget. Better signal. AdZeta doesn't run your campaigns, add site tags or pixels, or replace attribution or MMM. Strategy, buying and creative stay with you or your agency. Brands we have worked with have seen 15 to 60% higher 90-day ROAS, driven by how much customer value varies.