Adpulze is a Meta Ads attribution tool for businesses that sell through sales calls or WhatsApp, such as coaches, consultants, agencies and B2B companies. It connects the booked calls, attendance, closed sales and objections recorded in the CRM to the Facebook and Instagram ads that brought each lead.
Its AI-enriched pixel identifies each visitor from the first visit and records every click, paid and organic, even when the lead switches devices or social networks. There is no attribution window limit: a click from 30, 60 or 90 days before the sale stays in the lead's journey. Each sale is attributed to the first and last ad the lead clicked before booking.
Results appear as columns inside Meta Ads Manager, with qualified calls, sales, ROAS and ad profit for each campaign, ad set and ad. Adpulze also sends attendance, closed sales and objections back to Meta through the Conversions API, so campaigns can optimize toward buyers instead of bookings. It works alongside the Meta pixel and does not replace it.
Adpulze integrates with GoHighLevel, HubSpot, Salesforce, Pipedrive, Calendly, iClosed and CallRail, among others, and its data can be queried from AI assistants such as Claude through the Adpulze MCP server. The Adpulze team sets it up in under 24 hours. The product, onboarding and support are in Spanish.
