AdMetr is an independent ad traffic verifier for advertisers. It checks every impression in real time and shows in one report how many impressions are real, how many a person saw, and where fraud is. Every impression is classified as CLEAN, SIVT or GIVT. Fraud is detected with behavioral analysis and dozens of ML models, not only blocklists. AdMetr works on web, in-app and Smart TV, with any platform that accepts a third-party pixel or tag. You can start with a pixel on a live campaign without pausing delivery. AdMetr only measures: it has no inventory of its own, no DSP and no traffic sales. Pricing depends on the campaign and integration level.