AdFixus Identity

1 review

Generates a privacy-focused, persistent first-party identifier controlled by you, which is double-encrypted and synchronised across all your domains. It creates a single identity for both your authenticated and anonymous audience, allowing you to understand individuals, and serve them relevant personalised content. • Privacy compliance: generates a unique identifier on consent that can be revoked. • Extended cookie windows: generates a durable / persistent first-party cookie • Single identity across domains: ensures single view of customer across the enterprise • Single view of customer: Allows for end-to-end journey analysis across the enterprise • Lowers Cost: Removes duplication, lowers related platform fees and delivers savings fast • Privacy-focused: Reduces risk of data exposure, protecting brand and consumer privacy • Near zero latency: Identifiers are generated in milliseconds, with all processing done in memory. • Improved Attribution: creates a common durable denominator across your enterprise • Activation: Match and activate directly with premium publishers, achieving industry leading match rates