Adfactors PR

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Adfactors PR, founded in 1997, is India's largest PR firm and youngest firm among its peers. A multi-specialist, full-service firm, we serve over 300 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns.  We have a track-record of successfully delivering on complex and challenging PR briefs – often characterised by high stakes, urgency and a sense of uncertainty about the potential outcomes. Our approach is rooted in robust problem-definition and customising the solution. In an industry built on standard templates and processes, we explore creative solutions for each brief. And, of course, superior execution is a widely acknowledged strength of Adfactors PR. Our business is built on a few simple tenets. In a complex world with trust deficit, we believe public relations is 90 per cent behaviour and 10 per cent communications. As a firm, we practice what we preach. Culture is our strength and our culture is built on simple tenets of integrity, transparency, fairness and simplicity. Constant, incremental innovation for creating value for our clients is also a part of our value system. The few businesses that we do not work for include: Tobacco, alcohol, meat-processing and gambling. In 2014, 2015 and 2016, we won every single agency recognition for PR firms in India/South Asia. We also became the first Indian firm to have won global recognitions for our campaigns. In the last three years, we have won over 100 awards for PR campaign excellence at prestigious fora such as The Holmes Report, PRWeek, Campaign, GoaFest and exchange4media – surpassing our peer group by a wide margin. If you’d like to find out more about us, drop us an email  at business@adfactorspr.com