Addy

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Addy analyses your Google Ads data, proposes what to do next, and executes with your approval. Ask questions in plain English. See the reasoning behind every suggestion. Approve and act in seconds. Understand what your customers are searching for Addy classifies every search term by where customers are in their decision: researching, comparing, or ready to buy. You see who to spend on and where to build content instead. Search queries also reveal how customers describe their problems in their own words. That language feeds straight into your ad copy and messaging. Your brand stays in context Addy reads your website and learns your positioning, products, and tone. Recommendations are filtered through that context and can be benchmarked against competitors. Build and optimise campaigns Keyword research, search term analysis, bulk campaign creation. Campaigns are created in paused state so you can review before anything goes live. AI that shows its working Addy evaluates your question, gathers the right context, and checks whether there's enough data before drawing conclusions. You see the thinking process and the data behind each recommendation. You approve before Addy accesses your account or makes changes. Your data is yours.