Addingwell by Didomi

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Addingwell is a server-side tagging platform designed to help marketing and data teams regain control over their data collection, improve tracking reliability, and ensure compliance in a privacy-first world. Built to work seamlessly with Google Tag Manager (GTM), Addingwell provides fully managed tagging servers that enable organizations to shift from client-side to server-side tracking, reducing dependency on browsers, ad blockers, and third-party cookies. Now part of Didomi, Addingwell plays a key role in enabling privacy-first data strategies by combining high-performance tracking with strong data governance and consent-driven activation.