ADcology is a behavioral advertising agency founded by Dr. Greg Cynaumon, a Doctor of Psychology and former SWAT hostage negotiator who spent his career understanding how people make decisions under pressure. That background isn't a curiosity. It's the foundation of everything ADcology does. Most agencies build strategy around demographics. ADcology builds it around psychology, specifically the behavioral and psychological patterns of your best customers: how they think, what they trust, which voices they listen to, and what's actually stopping them from buying. That process starts with Consumer Match, ADcology's proprietary behavioral profiling platform. It maps the personality types and decision-making styles of your existing customer base against media audiences at the show level, not just the demographic level. The result is media placement built around behavioral alignment, not assumption. In testing, personality-matched placements have produced 28% higher conversion rates, 34% lower cost per lead, and 22% higher average order value versus demographically-matched placements. ADcology plans and places advertising across TV, podcast, radio, Connected TV, YouTube, and influencer channels and has done so for 200+ brands including DraftKings, SimpliSafe, Casper, and Dollar Shave Club. The results have been consistent: across virtually all ADcology clients, radio and podcast advertising, bought the right way with personality endorsements and behavioral show selection, has outperformed digital and TV by approximately 4:1 on a pure ROI basis. If your campaigns are underperforming and you're not sure why, there's usually a behavioral explanation. ADcology offers a no-obligation diagnostic to help identify exactly where the breakdown is happening and what a psychologically-guided strategy would look like instead. Request a diagnostic – adcology.com/contact Find out what we’re up to – adcology.com/news-room