The ad design features are what I like best. We often know that we need fresh creatives, but actually coming up with concepts, writing the ad, designing it, and preparing it for launch can slow everything down. AdAmigo helps us create new ad ideas and designs much faster. It gives us a starting point for creative testing and helps us keep new ads going into the account. For a small business, that is a big advantage because we do not always have a designer or creative strategist available. The product was also easy to adopt. We did not need a long implementation process. After connecting the ad account and learning the basic workflow, we were able to start using it.

What I like most is that AdAmigo helps make media buying more scalable. For an agency or larger organization, the challenge is not just finding optimizations. It is making sure the team finds them consistently, explains them clearly, and implements them without unnecessary delays. AdAmigo helps create a more streamlined workflow around tasks such as daily optimisation activities, campaign setup, creative testing and account reviews. It is so easy to use that team members can start using it without the need for weeks of training. From an admin's perspective, it is valuable to have a platform that helps centralise AI-driven recommendations, ad account analysis, and task execution workflows.

The "AI Actions" feature is a significant time-saver for our team. Being able to approve complex optimizations like budget reallocation or audience scaling with a single click is impressive. From a risk management perspective, the natural-language chat interface is intuitive, and the GDPR-compliant data security gives us peace of mind when connecting our financial service ad accounts. It essentially acts as a highly efficient junior media buyer that monitors the account 24/7.