The ad design features are what I like best. We often know that we need fresh creatives, but actually coming up with concepts, writing the ad, designing it, and preparing it for launch can slow everything down. AdAmigo helps us create new ad ideas and designs much faster. It gives us a starting point for creative testing and helps us keep new ads going into the account. For a small business, that is a big advantage because we do not always have a designer or creative strategist available. The product was also easy to adopt. We did not need a long implementation process. After connecting the ad account and learning the basic workflow, we were able to start using it.

What I like most is that AdAmigo helps make media buying more scalable. For an agency or larger organization, the challenge is not just finding optimizations. It is making sure the team finds them consistently, explains them clearly, and implements them without unnecessary delays. AdAmigo helps create a more streamlined workflow around tasks such as daily optimisation activities, campaign setup, creative testing and account reviews. It is so easy to use that team members can start using it without the need for weeks of training. From an admin's perspective, it is valuable to have a platform that helps centralise AI-driven recommendations, ad account analysis, and task execution workflows.

What stands out the most is how AdAmigo actually connects performance data to real business outcomes. We worked with Chris during onboarding, and he was extremely helpful in setting up a system where we pass converted lead data from our CRM into AdAmigo. AdAmigo then uses that data to optimize based on actual conversions, not just cost per lead inside the ad account. That has been a big shift for us. Instead of optimizing for cheap leads, we’re now optimizing for leads that actually turn into customers. On top of that, AI actions make day-to-day optimization much easier, and the AI chat is great for quickly understanding what’s going on in the account and what to do next.