XRoad

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XRoad is SEO and AI revenue attribution software for agencies, consultants and in-house marketers. It connects each website visit to the lead it became and the revenue that followed. It then shows which pages, sources and campaigns earned that revenue. Every revenue figure carries an evidence grade (Verified, Attributed or Developing), so a number is never presented as more certain than the proof behind it. Revenue Records hold that proof, and attribution can be set to first-touch, last-touch, linear or position-based. Key capabilities: - Page Intelligence: which landing pages lead to leads and sales. - Visitor and Lead Intelligence: the full journey from first visit to won deal. - Geo Intelligence, Opportunity Engine and Action Centre: where revenue comes from and what to do next. - Client reporting: Business Pulse, Client Brief and Agency Update views, shared by a single link and opt-in per client. - Store revenue: a WooCommerce plugin, with payments confirmed by your payment processor. Refunds and chargebacks take revenue back out automatically. Subscription MRR and churn are tracked. - Setup: a WordPress plugin, or one script added to the header of any other site.