Abhishek Pareek is associated with Idea2App, a technology platform designed to simplify the process of developing custom applications without needing extensive coding knowledge. The website, https://www.idea2app.dev, offers tools and resources that aim to streamline app development by providing pre-built templates, features, and functionalities that can be easily customized to suit specific needs. It caters to a diverse range of users, from entrepreneurs to businesses looking to create apps efficiently and cost-effectively.