SailWP is a free WordPress block theme that bundles the eight plugins most websites need (SEO meta and schema, privacy-friendly analytics with no cookie banner needed, GDPR cookie consent, two-factor authentication, backups, multilingual support, an AI page builder, and a setup wizard), all built directly into the theme.
The result is a complete WordPress site you can launch in about twenty minutes through a wizard, with no plugin shopping, no licence renewals, and a frontend payload of roughly 94KB on the wire instead of the 300-600KB a typical page-builder setup ships.
SailWP is just WordPress underneath. All 60,000+ WordPress plugins still work alongside it. You can deactivate the theme at any time and WordPress carries on as before. There is no shortcode lock-in, no proprietary hosting, no transaction fees, and no platform you can be evicted from.
Optional paid extras:
- Co-pilot: an AI page builder inside the WordPress admin. Chat with your site (€19/month or €190/year).
- Managed Hosting: fully managed WordPress hosting with SailWP pre-installed (separately priced).
Best fit for: small businesses, freelancers, blogs, marketing sites, and anyone who wants the power of WordPress without spending a weekend assembling and configuring plugins.
Not the right fit for: large WooCommerce stores with 1,000+ products, membership/LMS sites built on LearnDash or MemberPress, or sites that depend on twenty or more specialised plugins. Raw WordPress with a developer is the better route for those.
Made by Joost Boer (Start24.nl) in the Netherlands, operated by 31 Ventures.
