2txt

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Managing product content manually doesn't scale. For retailers and brands with large or growing catalogs, keeping descriptions accurate, complete, and optimized for search is a constant drain on time and resources - and the output rarely matches the quality needed to convert. 2txt is a fully managed product content service that takes raw product data and turns it into publish-ready, SEO-optimized descriptions. The process covers everything: ingesting data from any source format, mapping and normalizing attributes, enriching missing information, generating AI-powered texts, and delivering the finished content in whatever format the client's system requires. There is no software to learn and no internal setup needed. 2txt works as an extension of the client's team - handling the full content pipeline while staying aligned with brand voice, category logic, and SEO requirements throughout. The service is built for volume. Catalog updates that would take an internal team weeks are turned around in days, at consistent quality across every SKU. Projects range from targeted product launches to full-catalog overhauls spanning hundreds of thousands of items. Pricing is transparent and scales with catalog size - from a few cents per product - and includes data processing, text generation, SEO optimization, output formatting, consulting, and dedicated support from start to finish.