28 Labs is a Dubai-based AI Discovery Intelligence company. It measures how brands appear in AI-generated answers across ChatGPT, Claude, Gemini and Perplexity, and turns that measurement into the moves that win the recommendation.
Buyers increasingly ask AI assistants before they search. Most brands cannot see what those answers say about them, which competitors get recommended instead, or which sources the answers are built from. Traditional search analytics do not read AI answers, and the assistants do not report back.
28 Labs closes that gap with a repeatable measurement method. Fixed sets of real buyer questions are put to multiple AI engines, every answer is read and scored individually, and results are reported as raw, re-derivable counts rather than composite scores. Each engagement separates two things most reporting conflates: visibility on questions that already name the brand, which is handed to it, and visibility on questions the brand has to earn, which is the commercial measure. Alongside the counts, 28 Labs maps the sources behind each answer, showing where visibility is actually won - usually on third-party surfaces rather than the brand's own website.
Methodology limits are stated publicly. The measurement reads what engines answer at the time of each wave. It does not observe model training data, and no result is presented as a ranking guarantee.
Engagements run from a single-market snapshot through full audits to ongoing monthly measurement, across sectors including automotive marketplaces, real estate, retail, aesthetics, financial services and SaaS.
28 Labs operates as Lab 28 Technologies FZCO in Dubai, United Arab Emirates.
