The single feed is the big thing for me. Before this I was checking competitor sites manually, then LinkedIn, then their career pages, then some news alerts, all in different tabs. Now it all lands in one place and I actually read it instead of meaning to. Website change detection catches the little pricing and messaging tweaks I used to miss, and the job posting tracking is oddly useful for figuring out where a competitor is putting money, you can kind of tell what they're building from who they're hiring. The LinkedIn ad intelligence with the creative library is nice too, good to see what angles competitors are testing without me having to go dig. And I set up a couple of custom industry topics so relevant news comes through as well.