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5 Mobile Advertising Trends Changing the Industry in 2019

5 Mobile Advertising Trends Changing the Industry in 2019

It’s Monday morning and your alarm goes off on your phone. 
by Emily Malis Greathouse
G2 on Enterprise AI & Analytics: What is It Really & Why Does It Matter?

G2 on Enterprise AI & Analytics: What is It Really & Why Does It Matter?

Artificial intelligence (AI) has become the hottest topic in technology. Its use in the age of digital transformation spans the commercial and public sectors, fueling debate among businesses, lawmakers, and the public. I have been putting pen to paper on the subject for a few years now; having recently joined G2 to nurture the expansion of our AI categories (as well as our analytics, cloud, and security categories), I would like to sum up some of my views, while setting the scene for a more detailed exploration of the technologies, business challenges, and trends shaping AI. 
by Tom Pringle
AI in Retail: How It’s Being Used (+ 4 Brand Examples)

AI in Retail: How It’s Being Used (+ 4 Brand Examples)

The news has been inundated with stories about brick and mortar stores closing at an astounding rate. 
by Rebecca Reynoso
How Does Artificial Intelligence (AI) Power the Internet of Things (IoT)?

How Does Artificial Intelligence (AI) Power the Internet of Things (IoT)?

Like many other high tech advancements, IoT is at the forefront of innovation.
by Rebecca Reynoso
What Is the Future of Machine Learning? We Asked 5 Experts

What Is the Future of Machine Learning? We Asked 5 Experts

Forget what you may have heard. Machine learning isn’t some new concept or study in its infancy.
by Devin Pickell
The G2 on Martech: Continued Growth of CDPs and How They Leverage AI

The G2 on Martech: Continued Growth of CDPs and How They Leverage AI

Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP). 
by Emily Malis Greathouse
Innovation in Artificial Intelligence [INFOGRAPHIC]

Innovation in Artificial Intelligence [INFOGRAPHIC]

Artificial Intelligence (AI) and Machine Learning (ML) are leading edge technologies that involve using algorithms to make predictions based on large datasets, much in the way humans take action based on experience, but with far greater efficiency and at a much greater scale. Because of these qualities, AI/ML has an enormous perceived potential ttot automate a range of processes across the organization. But are IT executives adopting this innovative technology? And are their efforts coming to fruition? {{cta('f283c054-26e9-4600-9f71-650608051894')}}
by Kara Sargent
A Brief History of Data and the Birth of Analytics Platforms

A Brief History of Data and the Birth of Analytics Platforms

The story of the first business computer could not be more British if it tried.
by Tom Pringle
7 Emerging Trends Shaping Fintech in 2020

7 Emerging Trends Shaping Fintech in 2020

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.
by Patrick Szakiel
2020 Trends in Technology Ethics and Management

2020 Trends in Technology Ethics and Management

This post is one part of G2's 2020 digital trends series. Read more about G2’s approach to digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer.
by Tom Pringle