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The explosive growth of data and the demand for public cloud offerings have contributed to several new large data centers being planned or constructed across the globe. The onset of the COVID-19 pandemic has coerced numerous companies to look for options to ensure business continuity, leading to data centers growing faster than ever. 

The proliferation of software throughout our working lives has transformed some of the most basic elements of business conduct.

What is user segmentation? User segmentation is the practice of dividing users into distinct groups based on shared characteristics such as location, user persona, or product type. This approach is commonly employed in digital analytics and product analytics software, enabling product teams and marketers to gain a deeper understanding of their user base.In application, user segmentation allows teams to tailor their strategies to different user groups, facilitating more effective marketing and product development. By identifying the unique attributes of successful or unsuccessful user cohorts, businesses can pinpoint areas for improvement, enhance user engagement, and potentially increase sales. For example, segmentation can differentiate users based on their interaction with a product, such as those who convert (download or use a product) versus those who churn (cease using the product). Tracking these distinct journeys helps product teams understand varied user experiences and tailor their offerings to meet specific business objectives.The value of user segmentation lies in its ability to provide targeted insights into different segments of the user base, enabling businesses to make informed decisions and optimize user experiences.

What is social engagement? Social engagement is the level of interaction, participation, and connection an individual has within a community, especially across digital platforms like social media, forums, blogs, and review sites. It reflects how people communicate, respond, and build relationships around shared interests, brands, or online conversations.

What is email segmentation? Email segmentation is the process of grouping contacts that share similar characteristics. It's an email marketing strategy that affects the architecture of a business' contact database. Before sending out email campaigns to the recipients, marketers must plan and set up contact lists. By segmenting the email list, businesses can launch successful email marketing campaigns with personalized content. Contacts receive the right message through targeted emails with this approach.

Programming languages, just like spoken languages, have their own unique structures, formats, and flows.

We think we live in a world where clean air is as abundant as sunlight, where pristine waters flow freely, and where ecosystems thrive undisturbed.

Health care behaviors have adopted consumerism realities from other industries—and for good reason. Patients now understand the role they play in their own health management. They can find and write reviews on a provider as they do so for a restaurant, job interview process, or vacation activity. They expect their health care provider to utilize similar technology as other customer service-oriented business (e.g., mobile health applications and telemedicine).

This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.

The COVID-19 pandemic has escalated cybersecurity issues within the education industry. The lack of guidelines or policies for managing cybersecurity within schools has caused vulnerabilities and led to increased attacks. This article discusses four cybersecurity concerns and how to combat them, including blended learning (in-person and virtual), phishing attacks, limited resources, and poor password hygiene.