Grid® for Press Release Distribution Software
Press Release Distribution Software Definition
Press release distribution software publishes and sends press releases and other news and announcements to various media sources such as journalists, bloggers, and news organizations. Public relations (PR) agencies, as well as in-house PR teams, use press release distribution software to send company announcements to relevant news outlets with the intention of securing media coverage. Marketing teams leverage these tools to measure the impact press releases have on their campaigns and SEO. Press release distribution software may offer its own newswire service, but the distribution space mostly comprises independent services that distribute news to a variety of sources. Some distribution products also enable companies to build and design a branded online newsroom that can be used to host and distribute press releases. A considerable portion of press release distribution software also provides features of media monitoring software and/or media and influencer targeting software.
Press release distribution software tools are important in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn how to write a press release that will engage with them.
To qualify for inclusion in the Press Release Distribution category, a product must:
- Allow users to upload, sync, or manually input press releases and company news
- Send content to various reader bases or online media outlets
Press Release Distribution Grid® Scoring Description
Products shown on the Grid® for Press Release Distribution have received a minimum of 10 reviews/ratings in
data gathered by August 15, 2023. Products are ranked by customer satisfaction (based on user reviews) and market
presence (based on market share, seller size, and social impact) and placed into four categories on the
Grid®:
- Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. Leaders include: GlobeNewswire, Newswire, Business Wire, Mynewsdesk, and Notified PR Platform
- High Performing products have high customer Satisfaction scores and low Market Presence compared to the rest of the category. High Performers include: ACCESSWIRE, Chainwire, PR.co, Prowly, iCrowdNewswire ReleaseLive, Presspage, PRnews.io, Wiztrust, MediaHQ, PR Underground, PRLog, Linking News, PR Distribution, MarketersMEDIA, and Send2Press
- Contender products have relatively low customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Contenders include: Cision PR Newswire and PRWeb
- Niche products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: PitchEngine, Prezly, 24-7 Press Release Newswire, Pressat, PR.com, and IssueWire
© 2023 G2, Inc. All rights reserved. No part of this publication may be reproduced or distributed
in any form without G2’s prior written permission. While the information in this report has been
obtained from sources believed to be reliable, G2 disclaims all warranties as to the accuracy,
completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.
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