Enterprise Grid® for Visitor Identification Software
Visitor Identification Software Definition
Visitor Identification software is used by companies to profile the people who visit their websites, with the final goal of converting them into customers. Most website design and management solutions only offer statistics like the number of visitors, and number of visits, but no detailed information on the profile of website visitors. Visitor Identification software provides salespeople with the missing information from website visitors necessary to convert them into a lead. Marketers can also use Visitor Identification software to better target visitors with content.
To effectively use this type of software, salespeople and marketers need to work with web development teams to integrate visitor identification solutions into the company website. The information gathered by Visitor Identification software is used by sales and marketing departments and therefore needs to be transferred to CRM solutions as well.
To qualify as a Visitor Identification software, a solution must:
- Collect visitor information, like company and contact information, which can be managed using lists
- Include metrics such as the frequency of the visits, time spent on the website, as well as specific pages that have been visited
- Create customer profiles and criteria to filter visitors that are more likely to be interested in buying
- Alert and notify salespeople when new opportunities are available
- Integrate with sales and marketing solutions such as CRM, sales effectiveness, and lead generation software (lead capture, lead scoring, and lead intelligence)
Enterprise Visitor Identification Grid® Scoring Description
Products shown on the Enterprise Grid® for Visitor Identification have received a minimum of 10 reviews/ratings in
data gathered by March 05, 2024. Products are ranked by customer satisfaction (based on user reviews) and market
presence (based on market share, seller size, and social impact) and placed into four categories on the
Grid®:
- Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. Leaders include: ZoomInfo Sales
- High Performing products have high customer Satisfaction scores and low Market Presence compared to the rest of the category. High Performers include: Act-On and Visitor Queue
- Contender products have relatively low customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Contenders include: HubSpot Sales Hub, 6sense Revenue AI for Marketing, and Lead Forensics
- Niche products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: Clearbit, Dealfront (formerly Echobot & Leadfeeder), and Spotler Mail+
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in any form without G2’s prior written permission. While the information in this report has been
obtained from sources believed to be reliable, G2 disclaims all warranties as to the accuracy,
completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.
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