Leaders

High Performers

Contenders

Niche

Market Presence

Satisfaction

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G2 Grid® Scoring

Password Managers Definition

Password manager software stores and controls user passwords through an encrypted vault, accessible via desktop, mobile, or browser extensions, allowing users to create strong, unique passwords for every account without needing to memorize them, while enabling businesses to securely share, monitor, and manage credentials at scale. The best password managers help protect personal data by securing and strengthening passwords across every website and application.

Core Capabilities of Password Manager Software

To qualify for inclusion in the Password Manager category, a product must:

• Store and save passwords for websites and applications
• Automate the filling of password forms or logins
• Provide tools for securely sharing credentials
• Integrate with browsers or function atop applications
• Allow users to create, change, or randomize passwords

Common Use Cases for Password Manager Software

Password managers are used by individuals and organizations to strengthen credential security and reduce the risk of breaches. Common use cases include:

• Securing and centralizing employee credentials across business applications
• Enforcing strong password policies and randomized password changes
• Sharing credentials securely across teams without exposing plain-text passwords

How Password Manager Software Differs from Other Tools

Password managers are a focused subset of identity management software, providing essential credential storage and autofill capabilities. However, they typically offer less advanced functionality than identity and access management (IAM) software, single sign-on (SSO) solutions, and user provisioning and governance tools, which provide broader access control and lifecycle management.

Insights from G2 on Password Manager Software

Based on category trends on G2, browser integration and secure credential sharing stand out as the most valued features. Improved security posture and reduced password-related support tickets stand out as primary outcomes of adoption.

Enterprise Password Managers Grid® Scoring Description

• Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence scores. Leaders include: Bitwarden, Keeper Password Manager, 1Password, LastPass, and IT Glue
• High Performing products have high customer Satisfaction scores and low Market Presence compared to the rest of the category.
• Contender products have relatively low customer Satisfaction scores and high Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Contenders include: ManageEngine Password Manager Pro, Rippling, NordPass Business, Dashlane Password Manager, and HashiCorp Vault
• Niche products have relatively low Satisfaction scores and low Market Presence compared to the rest of the category. While they may have positive reviews, they do not have enough reviews to validate those ratings. Niche products include: RoboForm, Akeyless Platform, Avatier Identity Anywhere, KeePass, and SplashID