--- title: Zymplify Reviews meta_title: 'Zymplify Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 130 reviews by the users' company size, role or industry to find out how Zymplify works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 130 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Zymplify Reviews **Vendor:** Zymplify Limited **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.2/5.0 **Total Reviews:** 130 ## About Zymplify Zymplify is a leading Buyer Intent Activation and Intelligence Platform that transforms multi-source intent data into actionable insights. With 20 sources of validated data, Zymplify empowers businesses to predict and engage high-intent prospects at the right time in their buying journey. The platform’s intelligent activation capabilities seamlessly turn buyer signals into growth opportunities by integrating intent-driven data with sales and marketing efforts. By automating data activation and providing real-time insights, Zymplify helps teams focus on converting the most relevant opportunities, reducing acquisition costs, and driving scalable revenue. ## Zymplify Pros & Cons **What users like:** - Users appreciate the **ease of use** in Zymplify, simplifying setup and management of automations effortlessly. (5 reviews) - Users value Zymplify for its **effective lead generation** capabilities and excellent support from knowledgeable account managers like John. (5 reviews) - Users value the **ease of automation setup** in Zymplify, enhancing efficiency and reducing the need for developer support. (4 reviews) - Users commend the **exceptional customer support** from Zymplify, especially appreciating John's helpful and knowledgeable guidance. (4 reviews) - Users value the **all-in-one tracking** and support from knowledgeable account managers like John for effective marketing. (3 reviews) - Users value the **effective customer engagement** with Zymplify, benefiting from personalized support and targeted marketing strategies. (3 reviews) - Automation Features (2 reviews) - CRM Integration (2 reviews) - Easy Setup (2 reviews) - Effective (2 reviews) **What users dislike:** - Users often struggle with the **steep learning curve** of Zymplify, finding it clunky and time-consuming to understand. (4 reviews) - Users express concerns over **missing features** , particularly in automation guidance, reporting accuracy, and customer support. (4 reviews) - Users experience a **steep learning curve** with Zymplify, requiring significant time to master advanced features and workflows. (4 reviews) - Users face a **frustrating user experience** with Zymplify, notably due to a steep learning curve and clunky interface. (3 reviews) - Users find Zymplify **expensive** compared to similar products, with frustrating onboarding and inadequate customer service. (2 reviews) - Setup Difficulty (2 reviews) - Workflow Issues (2 reviews) - Users face significant **dashboard issues** with Zymplify, as metrics often misalign with reliable data sources, causing frustration. (1 reviews) - Data Accuracy (1 reviews) - Data Inaccuracy (1 reviews) ## Zymplify Reviews ### 1. It has been good thus far, I think it will improve with training from zymplify operators. **Rating:** 2.5/5.0 stars **Reviewed by:** connor o. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Zymplify?** I like how it is an all in one platform with many many benefits. **What do you dislike about Zymplify?** The blog feature. It is rubbish and extremly outdated for user engagemnet. Wordpress is much better in termsof editing etc. **What problems is Zymplify solving and how is that benefiting you?** Automation, Data, client information, prospecting clients ### 2. Overall its ok but too pricy for what we use it for. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Zymplify?** Access to data 24/7 not that many down times. **What do you dislike about Zymplify?** No specific information time stamps are not our time and don't match up **What problems is Zymplify solving and how is that benefiting you?** helps us find people that may have an interest in our products ### 3. Good but difficult to navigate **Rating:** 2.5/5.0 stars **Reviewed by:** Ruth B. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Zymplify?** Option to pull professional resources from LinkedIn. Also, most of the contact information is vetted before pushing it out. Very few had errors but otherwise great. The support team was truly incredible - they were eager and willing to provide support - they were very thorough in the level of training that they provided. **What do you dislike about Zymplify?** There are too many steps to get to where you need to get to. Setting up the backend is just complicated. Most people need this resource to simplify the outreach process and I don't think it was the case when we tried it. Overall this did not work for our current brand and the stage we were in. Not to say that we may not consider this again in the future. While the support team was great - the time zone made scheduling a little tricky. Would have liked one training session that covered all the aspects of the tool however I understand there're many facets and each required its training. The multiple training days made it difficult to begin using the tool right away. **Recommendations to others considering Zymplify:** Look for someone with tech expertise. We came in at the beginning so I'm sure improvements have been made since then. It's a great tool if you know how to navigate and truly understand how it will benefit your business. **What problems is Zymplify solving and how is that benefiting you?** The goal was to use Zymplify to get potential Corporate Gifting clients for our business. The initial run did not yield the results we were looking for. When we began there was a system update so we put our campaigns etc. on pause until the new Zymplify was launched. I don't think we got what we were expecting that does not mean that it won't work for others. I did share the usage with the whole team as I believed it might work better for them that it did for Corporate Gifting ### 4. The right idea but poor execution **Rating:** 2.5/5.0 stars **Reviewed by:** Ben A. | Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2022 **What do you like best about Zymplify?** Fully joined up approach to marketing and sales. Automation makes following up with contacts simple and convenient. **What do you dislike about Zymplify?** The platform is centred around contacts and not companies. As a B2B organisation our sales teams often sell to multiple contacts within an organisation. Zymplify doesn't cater for this well. The deal view is hard to read and only shows a small portion of the pipeline without scrolling. When you add a deal it doesn't give you option to add close date and close percentage. You must add the deal and then go back into it to amend these fields. This is annoying. **What problems is Zymplify solving and how is that benefiting you?** Joining the dots within the commercial team to ensure we can drag a net across all the stats and make sure all of our clients and prospects feel valued. ### 5. Regular user - does what it says on the tin **Rating:** 3.0/5.0 stars **Reviewed by:** Dan M. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Zymplify?** Basic workflow of sales pipeline. Report. Reporting function and contact finder **What do you dislike about Zymplify?** Clunky feel to UX. moving tiles can be tricky and inability to link outlook to activity **Recommendations to others considering Zymplify:** It's a very cost-effective CRM that fulfils all the basics well but after-sales support is pretty weak. **What problems is Zymplify solving and how is that benefiting you?** Ensuring we have a good sales pipeline and fulfilling our marketing responsibilities ### 6. Zymplify review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Zymplify?** the insight data was a great addition, the system seemed easy to navigate and was user friendly the marketing package was great **What do you dislike about Zymplify?** The system lacked some of the core functionality I expected to be used as a sales and service CRM and workflow tool, the reporting was also lacking. We were looking for an all in one system to manage marketing and sales processes into and beyond service including contract management and unfortunately it fell short. **Recommendations to others considering Zymplify:** In my opinion this is a great tool to integrate into established sales CRM for marketing and intent data rather than a main system to manage the full process **What problems is Zymplify solving and how is that benefiting you?** we didn't proceed as planned and have put our procurement on hold ### 7. Easy , reliable **Rating:** 3.0/5.0 stars **Reviewed by:** brittanie p. | Personal Shopper, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2022 **What do you like best about Zymplify?** The entire program is easy to manage and get a hang of **What do you dislike about Zymplify?** Nothing honestly it was very fun and easy to **What problems is Zymplify solving and how is that benefiting you?** Easy to manage my business . I can manage things easier on here yes my ways of keeping up with finances are easier ### 8. Simplifying lead development **Rating:** 3.0/5.0 stars **Reviewed by:** Tony S. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Zymplify?** Algorithm that sought out potential leads searching for product/service. **What do you dislike about Zymplify?** quality of leads was questionable and required a different level of work and technical acumen that our sales executives did not have **Recommendations to others considering Zymplify:** none **What problems is Zymplify solving and how is that benefiting you?** Lead development. None - we gave up the service. ### 9. Efficient software. **Rating:** 2.5/5.0 stars **Reviewed by:** Stephanie B. | Development Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2021 **What do you like best about Zymplify?** I liked the ease of use and how easy this is to train. **What do you dislike about Zymplify?** I wouldn't say I liked the lack of customization. **What problems is Zymplify solving and how is that benefiting you?** No current problems. ### 10. Zymplify Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Zymplify?** Useful Tool with regards to creating Campaigns & Journeys to engage with Sales Pipeline **What do you dislike about Zymplify?** Creation of Email templates on Zymplify are rather time consuming . Social publishing does not allow to add mutiple pictures. **What problems is Zymplify solving and how is that benefiting you?** None yet ### 11. Great for Small Businesses **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2019 **What do you like best about Zymplify?** Definitely use if you are thinking of staring a business this program allows you a plethora of solutions in order to get your business off the ground. You are able to personalize your business and you have access to multiple tools that will help further your business. I like that you also have access to speaking with someone on the marketing team if you need assistance. **What do you dislike about Zymplify?** I think that they need to have more people on the marketing team. Sometimes it can be difficult to reach someone, but once you do get in touch they are very helpful and knowledgeable. **Recommendations to others considering Zymplify:** Take your time ans ask questions **What problems is Zymplify solving and how is that benefiting you?** I am able to get my business off the ground and operating efficiently. ### 12. State of the Art SaaS **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2019 **What do you like best about Zymplify?** Zymplify offers a full scale software integration for multiple different application uses **What do you dislike about Zymplify?** Pricing is a bit steep and doesn't offer clear economics of scale for implementing more users **What problems is Zymplify solving and how is that benefiting you?** Used the integration for financial services -- was able to implement in effects to increase ROI for various products and service lines ## Zymplify Discussions - [Do your prices go up the more contacts we have?](https://www.g2.com/discussions/pricing-increases) - 1 comment, 2 upvotes - [Do I need to pay for a year up front?](https://www.g2.com/discussions/minimum-term) - 2 comments, 1 upvote - [How do I connect accounts to the Zymplify platform, is the set-up difficult?](https://www.g2.com/discussions/set-up-b645df8f-530f-4a9c-964d-5019d636aec3) - 1 comment, 1 upvote - [Do you integrate with CRMs?](https://www.g2.com/discussions/integrations-1558520c-d64a-4795-ad71-64a2ef3734cc) - 1 comment, 1 upvote - [Who is Zymplify for?](https://www.g2.com/discussions/customer-profile) - 1 comment, 1 upvote - [View Zymplify pricing details and edition comparison](https://www.g2.com/products/zymplify/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+13%3A50%3A55+-0500&secure%5Bsession_id%5D=e7470227-df16-4968-a02c-609145b47fe9&secure%5Btoken%5D=2cd34dd85ae1ace371ecce194e55967f5a61d2ebb2cc8be9b113d351752fe921&format=llm_user) ## Zymplify Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Zymplify Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,259 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,243 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 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