--- title: Zurple Reviews meta\_title: 'Zurple Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 56 reviews by the users' company size, role or industry to find out how Zurple works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 56 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Zurple Reviews & Product Details Zurple's innovative software provides you with the winning combination of lead insights coupled with behavior-based email follow up to effectively convert leads into real estate clients. Conversations™ works like a personal assistant that monitors lead activity and sends relevant nurturing emails in a timely fashion prompting leads to respond. Agents are notified when a lead makes an inquiry requiring personalized attention, allowing agents the opportunity to guide leads further down the home buyer or seller lifecycle. * * * Seller [Zurple](https://www.g2.com/sellers/zurple) Discussions [Zurple Community](https://www.g2.com/products/zurple/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/zurple/pricing) ## Top-Rated Alternatives [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![Market Leader](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Market Leader") Market Leader 3.2/5(258) ](https://www.g2.com/products/market-leader/reviews) [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ View All Alternatives ](https://www.g2.com/products/zurple/competitors/alternatives) ## User Insights Average based on 56 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Rebecca Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca Z.") RZ Rebecca Z. Sales Associate Small-Business (50 or fewer emp.) 2/28/2019 "I'm a down market, it does take patience" 4/5 What do you like best about Zurple? The drip campaigns. Executed at right time, amt of touch, without being pushy or overly aggressive. Review collected by and hosted on G2.com. What do you dislike about Zurple? Can't get descriptive enough about the buyer requirements, ie, age of home, structure, view of golf/water/preserve Review collected by and hosted on G2.com. Recommendations to others considering Zurple: Give the system a few months to produce. It is not AI. You have to interact with people. Review collected by and hosted on G2.com. What problems is Zurple solving and how is that benefiting you? In a saturated market with realtors, getting and retaining customers. I've achieved higher earning power with a better caliber of customer. I earn 20%+ revenue/yr from zurple related customers (buyers mainly). Review collected by and hosted on G2.com. Show More Response from Armand Gatdula of Zurple [Editedit](https://www.g2.com/survey_responses/zurple-review-1850780/official_response/edit) Thank you for your feedback. We are currently working on some new features we feel you will find very useful. Stay tuned! 7/5/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![James W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James W.") JW James W. Realtor Small-Business (50 or fewer emp.) 10/18/2022 "Beware of Zurple! They will try to STEAL your clients" 0/5 What do you like best about Zurple? Zurple is a great way to get a ton of low converting leads through Facebook ads. Leads are cheap but you get what you pay for. The automated messages aren't great and didn't get much response. Review collected by and hosted on G2.com. What do you dislike about Zurple? Leads are very low converting. Once I terminated, ZURPLE imitated me and sent messages to ALL OF MY CLIENTS (Zurple sourced and otherwise) asking if they could continue sending them properties! These are HORRENDOUS business practices and I'm having to put out fires left and right from confused and annoyed clients. Review collected by and hosted on G2.com. What problems is Zurple solving and how is that benefiting you? Zurple is creating more problems than it solves. Leads are low quality and they have horrible business practices Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 1/13/2023 "Read my review before you sign up with Zurple" 0/5 What do you like best about Zurple? Sorry, I can't think of one thing that is helpful Review collected by and hosted on G2.com. What do you dislike about Zurple? Continued to charge after my pre-paid 1 year contract was up. Caleb, my account manager refused to refund me the one month even though I prepaid over $7,000 for 1 year. Further, Caleb would not give me his supervisor's email or number. Bad leads, some were from other realtors. Waste of money. I don't expect you to post this email, but, don't worry, it will be posted in many other places. Review collected by and hosted on G2.com. What problems is Zurple solving and how is that benefiting you? They are not helping at all. They confine you to speaking with only 1 person. This will all be revealed when I file with the Federal Trade Commision Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Heather F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heather F.") HF Heather F. Real Estate Broker Small-Business (50 or fewer emp.) 4/8/2022 "Run! Complete fraudsters who will steal your money!" 0/5 What do you like best about Zurple? It's difficult to find anything positive due to their deceptive business practices. Review collected by and hosted on G2.com. What do you dislike about Zurple? They pitched and I bought into a completely different service than what was received. I immediately recognized this and tried to stop and cancel it. They refused to cancel or even pass me along to a supervisor. Their customer service tactics are very slick, they conveniently hang up on you when you are calling them to action, and they strangely have to "call you back" from a better connection on every call. They're literally trying to steal $4200 from me for a few days of nothing I wanted. Review collected by and hosted on G2.com. Recommendations to others considering Zurple: Please please do not work this company. They have amazingly slick customer service/sales people who will sell you on exactly what real estate brokers are looking for. You will NOT get legitimate leads of sellers genuinely looking to connect with a local agent. That is what I was looking for in - leads where sellers are looking to connect with a local agent for local expertise. Not a "click for home value" button or a site where users are forced to login before they can search for a home. No one wants to do that. I would have never signed up for this if this was explained to me. They refuse to let me speak to a supervisor and find clever ways to say something is wrong with their phone and hang up. They will not cancel my subscription and are trying to take $4200 from me. Run! Review collected by and hosted on G2.com. What problems is Zurple solving and how is that benefiting you? None and they refuse to solve mine by acknowledging I was sold a story and won't do the right thing and cancel my subscription. I'm not even asking for a refund, simply to cancel my subscription. Thieves. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kellie K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kellie K.") KK Kellie K. Owner/Broker Small-Business (50 or fewer emp.) 6/2/2021 "Nice platform/Customer service could be improved." 3.5/5 What do you like best about Zurple? Nice platform with landing pages. Ability to see homes the clients favorite and when they are looking. Review collected by and hosted on G2.com. What do you dislike about Zurple? Customer servicde is challenging. I own a small brokerage and contract with many companies for real estate services for my agents. Zurple does not take phone calls. You have to put in a ticket request and wait for them to tell you when someone will call. You get a window and have to sit by your phone. The caller ID has an odd name when they call that looks like It is a telemarketer. Zurple used to have great customer service. They have gone downhill. I used to be able to call and someone would answer. Hopefully It gets better as they say It will. Review collected by and hosted on G2.com. What problems is Zurple solving and how is that benefiting you? They have called and things are flowing better. Review collected by and hosted on G2.com. Show More 8/29/2021 Validated ReviewerSource: Organic ![Karen O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karen O.") KO Karen O. Real Estate Agent Small-Business (50 or fewer emp.) 10/18/2021 "Beware" 0/5 What do you like best about Zurple? The account manager that disappeared, including his phone being disconnected shortly after taking my payment information. Review collected by and hosted on G2.com. What do you dislike about Zurple? Receiving a website platform that was not legible, unlike anything I've ever seen, and poor customer support that could barely speak English. Along with no access to my account manager. Review collected by and hosted on G2.com. Recommendations to others considering Zurple: Stay clear of this company Review collected by and hosted on G2.com. What problems is Zurple solving and how is that benefiting you? I have received no benefit from my association with this company. I requested cancellation immediately with refund. No response. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic DG Dustin G. Small-Business (50 or fewer emp.) 9/17/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Great services and prompt customer service" 5/5 What do you like best about Zurple? The intelligence-based, automated, constant contact of my very large database is extremely important to us. It also allows us to automatically make the, sometimes necessary, large number of 'soft-touches' that are required before a new lead engages, at which point we can take over the client's care personally. Also, our account representative is always very prompt in responding to questions, concerns, or changes we ask to make. Review collected by and hosted on G2.com. What do you dislike about Zurple? Cost is fairly high, depending upon the number of services. There are also certain lead generating services that don't integrate with the Zurple lead capture system, i.e. social media forms. Review collected by and hosted on G2.com. What problems is Zurple solving and how is that benefiting you? We've converted many leads that likely would not have been converted without the many automatic soft-touches that the Zurple lead system provides. With so many non-active leads in our database, these converted leads may not have been kept in touch with for the time it took for them to be ready to act. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Michael L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael L.") ML Michael L. Professor of Design and Innovation and Member of the International Advisory Board Small-Business (50 or fewer emp.) 9/15/2020 "People like it and it works" 5/5 What do you like best about Zurple? Zurple automates follow up AND notifies agents about the results of interactions. For those who are not "quite ready" Zurple allows you to "set it and forget it" until such time as the prospect is ready to become a real client. For prospects in the "dormant" stage, they interact with Zurple until they are ready. Review collected by and hosted on G2.com. What do you dislike about Zurple? The pictures displayed could be better. It does not allow the recipient to optimize by device which would help. Review collected by and hosted on G2.com. What problems is Zurple solving and how is that benefiting you? Nuturing not cold but not really warn prospects into clients Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ryan K G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan K G.") RG Ryan K G. Real Estate Agent Small-Business (50 or fewer emp.) 9/15/2020 "Good but could be a whole lot better." 2.5/5 What do you like best about Zurple? Leads are OK, I do like the CRM or Back office. Review collected by and hosted on G2.com. What do you dislike about Zurple? Customer service is a joke. The sales team promises things that are not delivered. Client Search parameters are very limited. You do not own the URL of your site. Review collected by and hosted on G2.com. What problems is Zurple solving and how is that benefiting you? CRM or Back office of the site (in fact if I could just attach their back office to my site I would be happier) Not that expensive overall. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Barbara S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Barbara S.") BS Barbara S. Owner Small-Business (50 or fewer emp.) 9/15/2020 "Nothing short of amazing" 5/5 What do you like best about Zurple? I like the drip Campaign and the ease of the dashboard. Review collected by and hosted on G2.com. What do you dislike about Zurple? Not being able to capture phone number. That's it. Review collected by and hosted on G2.com. Recommendations to others considering Zurple: Just do it. Review collected by and hosted on G2.com. What problems is Zurple solving and how is that benefiting you? The biggest benefit is sales from clients who have been in the system for years that emerge with no work on my part whatsoever! Fantastic drip campaign Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Zurple? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Zurple ](https://www.g2.com/products/zurple/discussions/new) GU Guest User What is Zurple used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-zurple-used-for) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago Can I use Zurple on my smartphone? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/mobile-compatibility) [ View all Discussions ](https://www.g2.com/products/zurple/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/zurple/pricing) Zurple Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-zurple) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3cef00cdcedb79e91ce3ef55236c410e/market-leader.jpg "Product Avatar Image") Market Leader 3.2/5(258) [ Compare Now ](https://www.g2.com/compare/market-leader-vs-zurple) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image") BoldTrail 4.5/5(1,554) [ Compare Now ](https://www.g2.com/compare/boldtrail-vs-zurple) ##### ##### Zurple Features Platform Features Contact & Account Management Opportunity & Pipeline Management Task / Activity Management [ View More Features ](https://www.g2.com/products/zurple/features) ##### Categories on G2 [Real Estate Marketing](https://www.g2.com/categories/real-estate-marketing)[Real Estate CRM](https://www.g2.com/categories/real-estate-crm) ##### Explore More [Top remote monitoring software for IT services](https://www.g2.com/discussions/top-remote-monitoring-software-for-it-services)[Top recommended apps for sales commission tracking](https://www.g2.com/discussions/what-are-the-top-recommended-apps-for-sales-commission-tracking)[What mobile app debugging platforms work best for iOS developers who need to test without constant context switching between tools?](https://www.g2.com/discussions/what-mobile-app-debugging-platforms-work-best-for-ios-developers-who-need-to-test-without-constant-context-switching-between-tools) [What file reader software is most reliable for mid-market organizations without disrupting existing workflows?](https://www.g2.com/discussions/what-file-reader-software-is-most-reliable-for-mid-market-organizations-without-disrupting-existing-workflows)[Sentry vs Firebase Crashlytics vs Bugsnag for mobile crash reporting: which do engineering teams find most useful when they actually need to diagnose and fix a production crash?](https://www.g2.com/discussions/sentry-vs-firebase-crashlytics-vs-bugsnag-for-mobile-crash-reporting-which-do-engineering-teams-find-most-useful-when-they-actually-need-to-diagnose-and-fix-a-production-crash)[Which food safety management platforms offer the fastest setup without extensive training requirements?](https://www.g2.com/discussions/which-food-safety-management-platforms-offer-the-fastest-setup-without-extensive-training-requirements) [Show MoreShow Less](javascript:void(0);)