# Top 10 Firmable Alternatives & Competitors (125)4.6 out of 5 Based on G2 reviews, Firmable is often evaluated alongside top-rated alternatives that vary by use case, pricing, and features. Sales Intelligence Software is used by teams seeking reliable, easily administered platforms with features like user, role, and access management, data cleaning/enrichment, and messaging, according to G2 reviews. When comparing Firmable with other tools, reviewers most often evaluate lead generation and marketing as key differentiators. The best overall alternative to Firmable is [Apollo.io](https://www.g2.com/products/apollo-io/reviews), rated ~4.7 stars on G2 from 9369+ reviewers. It is frequently praised for lead generation and helpful. Other well-known alternatives to Firmable are: - [Lusha](https://www.g2.com/products/lusha/reviews) – known for contact information and data accuracy (G2 star rating ~4.3) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – highly rated for contact information and data accuracy (G2 star rating ~4.5) - [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) – offers contact information and lead generation (G2 star rating ~4.4) - [Instantly](https://www.g2.com/products/instantly/reviews) – best suited for teams that need helpful and customer support (G2 star rating ~4.8) Browse top options below. Based on G2 review data, Firmable is most commonly used in industries like [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to Firmable - Apollo.io - Lusha - GTM Workspace - Powered by ZoomInfo - Seamless (formally Seamless.AI) - Instantly - Adapt - Demandbase One - Mr. E by EasyLeadz ## Top 10 Alternatives to Firmable Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Firmable stacks up to the competition, check reviews from current & previous users in industries like Information Technology and Services, Consulting, and Construction, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") ](https://www.g2.com/products/apollo-io/reviews) [ Apollo.io ](https://www.g2.com/products/apollo-io/reviews) By [Apollo.io](https://www.g2.com/sellers/apollo-io) [ 4.7/5(9,727) ](https://www.g2.com/products/apollo-io/reviews#reviews) Product Description Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Reviewers say compared to Firmable, Apollo.io is: Slower to reach roi More expensive Better at meeting requirements Categories in common with Firmable: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") ](https://www.g2.com/products/lusha/reviews) [ Lusha ](https://www.g2.com/products/lusha/reviews) By [Lusha](https://www.g2.com/sellers/lusha) [ 4.3/5(1,665) ](https://www.g2.com/products/lusha/reviews#reviews) Product Description Lusha is an AI Sales Intelligence & Prospect Streaming. Lusha combines reliable contact data with AI-powered prospecting. AI Prospect Playlists automatically generate and refresh lead lists based on your ideal customer profile- so you can stop rebuilding static lists and focus on engaging high-quality prospects, every day. Reviewers say compared to Firmable, Lusha is: Slower to reach roi More expensive More usable Categories in common with Firmable: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ GTM Workspace - Powered by ZoomInfo ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) By [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) [ 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews#reviews) Product Description GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best opportunities without ever switching tools. Reviewers say compared to Firmable, GTM Workspace - Powered by ZoomInfo is: Slower to reach roi More expensive Categories in common with Firmable: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image") ](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) [ Seamless (formally Seamless.AI) ](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) By [Seamless](https://www.g2.com/sellers/seamless-803b0bbf-7ae7-470b-ba27-72e05602ad0d) [ 4.4/5(5,357) ](https://www.g2.com/products/seamless-formally-seamless-ai/reviews#reviews) Product Description Seamless delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence. Reviewers say compared to Firmable, Seamless (formally Seamless.AI) is: Slower to reach roi More expensive Categories in common with Firmable: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2a45358798c292981f351f096c165556/instantly.png "Product Avatar Image") ](https://www.g2.com/products/instantly/reviews) [ Instantly ](https://www.g2.com/products/instantly/reviews) By [Instantly](https://www.g2.com/sellers/instantly) [ 4.8/5(4,135) ](https://www.g2.com/products/instantly/reviews#reviews) Product Description Instantly Helps Automate Your B2B Email Outreach Forever. Reviewers say compared to Firmable, Instantly is: More expensive Easier to admin Better at meeting requirements Categories in common with Firmable: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/ebd97b2dbcc14d0c162bb13738c13ab1/adapt-adapt.png "Product Avatar Image") ](https://www.g2.com/products/adapt-adapt/reviews) [ Adapt ](https://www.g2.com/products/adapt-adapt/reviews) By [Adapt](https://www.g2.com/sellers/adapt) [ 4.6/5(2,793) ](https://www.g2.com/products/adapt-adapt/reviews#reviews) Product Description Adapt provides access to millions of contact and business information. Business Owners, Sales & Marketing professionals use Adapt to get accurate and updated contact information to grow their business. Reviewers say compared to Firmable, Adapt is: Slower to reach roi More expensive Categories in common with Firmable: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Product Avatar Image") ](https://www.g2.com/products/demandbase-one/reviews) [ Demandbase One ](https://www.g2.com/products/demandbase-one/reviews) By [Demandbase](https://www.g2.com/sellers/demandbase) [ 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews#reviews) Product Description The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. Reviewers say compared to Firmable, Demandbase One is: Slower to reach roi More expensive Categories in common with Firmable: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9a1645e1e0b5ad958f672eae7e030451/mr-e-by-easyleadz.png "Product Avatar Image") ](https://www.g2.com/products/mr-e-by-easyleadz/reviews) [ Mr. E by EasyLeadz ](https://www.g2.com/products/mr-e-by-easyleadz/reviews) By [EasyLeadz](https://www.g2.com/sellers/easyleadz) [ 4.6/5(1,979) ](https://www.g2.com/products/mr-e-by-easyleadz/reviews#reviews) Product Description Mr. E by EasyLeadz is offering 3 months of their Professional plan free to the start-up community. Some key features of this plan are 1.500 sales signals relevant to your organization, export these signals to CSV, 150 decision makers emails and account management. Reviewers say compared to Firmable, Mr. E by EasyLeadz is: Slower to reach roi More expensive Categories in common with Firmable: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/cb1a19da6411b2e4c047136520070a21/reply.png "Product Avatar Image") ](https://www.g2.com/products/reply/reviews) [ Reply ](https://www.g2.com/products/reply/reviews) By [Reply.io](https://www.g2.com/sellers/reply-io) [ 4.6/5(1,551) ](https://www.g2.com/products/reply/reviews#reviews) Product Description Sales automation software that puts your outreach on autopilot, while still making each communication personal. Reviewers say compared to Firmable, Reply is: Slower to reach roi More expensive Better at meeting requirements Categories in common with Firmable: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/64a961f47fbda1e097b991348b840cab/waalaxy.png "Product Avatar Image") ](https://www.g2.com/products/waalaxy/reviews) [ Waalaxy ](https://www.g2.com/products/waalaxy/reviews) By [Waalaxy](https://www.g2.com/sellers/waalaxy) [ 4.5/5(1,498) ](https://www.g2.com/products/waalaxy/reviews#reviews) Product Description "Waalaxy allows you to prospect automatically on LinkedIn and by email, combining the power of these two channels. You get tenfold results in just a few minutes." Find prospects on every channel. Reach your prospects wherever they are. Obtain the best conversion rates in your market. All in an automated fashion. Waalaxy allows you to prospect automatically on LinkedIn and by email, combining the power of these two channels. You get tenfold results in just a few minutes. 1. Multi-channel Contact your prospects, whatever channel they are on. Exponentially increase your conversion rates by surrounding your prospects like a bubble. 2. Sequence creator Create your own prospecting sequences by choosing the conditions, the contact channels and the messages. 3. Ultra-personalization Thanks to qualified data and advanced conditions, personalize your approaches to make your prospect feel unique. 4. Order and filter lists Easily organise your lists by categorizing them according to numerous criterias: title, company, region, language, tag... 5. Native integrations Update your CRM and automatically export the data to your preferred tool easily. 6. Triggers Trigger actions on Waalaxy depending on external conditions related to your other tools. All in an automated fashion. Reviewers say compared to Firmable, Waalaxy is: Slower to reach roi More expensive Categories in common with Firmable: [ Sales Intelligence ](/categories/sales-intelligence)[ Lead Intelligence ](/categories/lead-intelligence) ## Firmable Alternatives FAQs Generated using AI ### How does Firmable compare to Apollo.io? According to G2 data, both [Firmable](https://www.g2.com/products/firmable/reviews) and [Apollo.io](https://www.g2.com/products/apollo-io/reviews) share an equal average rating of 4.7 out of 5, with Firmable having 122 reviews and Apollo.io significantly more at 9,664 reviews. Firmable excels in user-rated dimensions such as Easier to Set Up (9.3 vs 8.9), Easier to Administer (9.3 vs 9.0), Better at Support (9.6 vs 8.8), and Easier to Do Business With (9.7 vs 9.1), showing a 0.4 to 0.8 point advantage in these areas. Apollo.io holds a slight lead in Better at Meeting Requirements (9.1 vs 9.0) and More Usable (9.0 vs 9.3), with a 0.1 to 0.3 point difference favoring Firmable in usability. Feature-wise, Apollo.io offers additional capabilities such as Forms, Identification, Internationalization, Messaging, Mobile User Support, Personalization, Reporting/Dashboards, Templates, and Websites, which Firmable does not provide. Firmable's strengths lie in its focused data accuracy and customer support, particularly for the Australian and New Zealand markets, as reflected in 25 mentions of data accuracy and 22 mentions of customer support. Apollo.io is praised for its extensive features, ease of use, automation, and integration capabilities, with over 1,500 mentions of ease of use and 1,300 mentions of lead generation. Users of Firmable highlight its superior local data quality, especially for ANZ regions, ease of use, and responsive local support. Apollo.io users emphasize its all-in-one platform combining prospecting, outreach, and automation, with a massive global database and strong CRM integrations. ### What are the best alternatives to Firmable? The best alternatives to Firmable according to G2 user reviews are [Apollo.io](https://www.g2.com/products/apollo-io/reviews) (4.7/5 stars with 9,664 reviews), [Lusha](https://www.g2.com/products/lusha/reviews) (4.3/5 stars with 1,656 reviews), [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) (4.5/5 stars with 9,101 reviews), and [Seamless](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) (4.4/5 stars with 5,338 reviews). Apollo.io leads with the highest rating and largest review count, offering a comprehensive all-in-one sales intelligence platform with a vast B2B database and engagement suite. Lusha is favored for its AI-powered prospecting and accurate contact data. GTM Workspace excels in data quality, intent signals, and integration, while Seamless is noted for real-time data refresh and extensive contact coverage. ### What features do alternatives offer that Firmable does not? Alternatives to Firmable offer several features that Firmable currently lacks, including native support for forms, identification, internationalization, messaging, mobile user support, personalization, reporting and dashboards, templates, and websites. Specifically, Apollo.io, Lusha, and GTM Workspace - Powered by ZoomInfo provide these features natively, while Seamless offers internationalization and mobile user support. ### Which Sales Intelligence tools do reviewers recommend instead of Firmable? Reviewers recommend [Apollo.io](https://www.g2.com/products/apollo-io/reviews) for its ease of use, extensive database of over 210 million contacts, and integrated sales engagement tools that streamline prospecting and outreach. [Lusha](https://www.g2.com/products/lusha/reviews) is recommended for its accurate and verified contact information, AI-driven prospect playlists, and seamless CRM and LinkedIn integration. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) is favored for its high-quality verified data, intent signals, and consolidated sales execution platform that reduces the need for multiple tools. [Seamless](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) is praised for its real-time data updates, comprehensive coverage including SMB to enterprise, and user-friendly Chrome extension that enhances prospecting efficiency. ### Why do users choose Apollo.io over Firmable? Users choose [Apollo.io](https://www.g2.com/products/apollo-io/reviews) over Firmable primarily for its comprehensive all-in-one sales platform that integrates prospecting, contact data, outreach automation, and CRM management in a single solution. Apollo.io's extensive global database, with over 275 million contacts, and advanced filtering options enable users to build highly targeted lead lists efficiently. The platform's built-in email sequencing, multi-channel outreach, and automation features significantly streamline sales workflows, reducing the need for multiple tools and enhancing operational efficiency. Apollo.io also offers valuable integrations with major CRMs like Salesforce and HubSpot, and its Chrome extension facilitates seamless lead capture directly from LinkedIn, which users find time-saving and convenient. The platform's AI-driven features, such as personalized email generation and intent signals, further improve outreach effectiveness. Additionally, Apollo.io's pricing model, including a generous free tier and affordable monthly plans, appeals to small and mid-sized teams seeking robust functionality without high costs. Users appreciate Apollo.io's ability to consolidate sales activities into one platform, automate repetitive tasks, and provide a scalable solution for outbound sales and lead generation, making it a preferred choice for teams prioritizing integrated workflows and extensive global reach. ### Explore Articles [ Best platforms for reducing false positives in cloud detection ](https://www.g2.com/discussions/what-are-the-platforms-for-reducing-false-positives-in-cloud-detection) [ Which cloud kitchen management tools enable real-time order queue visibility and preparation time estimates across ghost kitchens? ](https://www.g2.com/discussions/which-cloud-kitchen-management-tools-enable-real-time-order-queue-visibility-and-preparation-time-estimates-across-ghost-kitchens) [ Which is the most effective fraud detection software for e-commerce ](https://www.g2.com/discussions/which-is-the-most-effective-fraud-detection-software-for-e-commerce) [ Where to find top sales intelligence solutions ](https://www.g2.com/discussions/where-to-find-top-sales-intelligence-solutions) [ Best email tracking solutions for multi-user teams ](https://www.g2.com/discussions/what-are-the-best-email-tracking-solutions-for-multi-user-teams) [ What is the most reliable breach and attack simulation software for a mid-size security team that needs to run simulations regularly without a six-figure professional services engagement? ](https://www.g2.com/discussions/what-is-the-most-reliable-breach-and-attack-simulation-software-for-a-mid-size-security-team-that-needs-to-run-simulations-regularly-without-a-six-figure-professional-services-engagement%20) ### Spotlight Categories [ Knowledge Base Software ](https://www.g2.com/categories/knowledge-base-software) [ Performance Management Software ](https://www.g2.com/categories/performance-management) [ Social Media Management Tools ](https://www.g2.com/categories/social-media-mgmt)