I primarily use ZoomInfo Marketing for identifying and targeting the right accounts, and I love how it makes my target outreach, planning campaigns, and other marketing activities efficient. I really like the accuracy in data and the advanced filter options, which really stand out for me. The Account Segmentation feature is fantastic as it helps me focus on the right prospect at the right time. The initial setup was very easy. Review collected by and hosted on G2.com.

Sometimes the data is not up to date. and thats it Review collected by and hosted on G2.com.

What I appreciate most about Chorus by ZoomInfo is its ability to transform every sales and customer conversation into actionable insights. The platform automatically records, transcribes, and analyzes meetings, which makes it simple to pinpoint key themes, identify coaching opportunities, and recognize effective sales behaviors. It also saves time by offering searchable transcripts and highlighting important moments, while integrating smoothly with ZoomInfo’s data ecosystem. The most valuable feature, in my experience, is the visibility it provides into the factors that drive success. This enables teams to enhance performance, onboard new representatives more quickly, and make informed, data-driven decisions. In summary, Chorus boosts productivity, supports coaching, and improves deal outcomes throughout the organization. Review collected by and hosted on G2.com.

What I find frustrating about Chorus by ZoomInfo is that, despite its strong conversation intelligence and analytics features, there are certain drawbacks that can diminish its overall value. Most notably, the cost is extremely high—quotes indicate it can reach into the tens or even hundreds of thousands of dollars annually when factoring in licenses, implementation, and the necessary ecosystem requirements. Review collected by and hosted on G2.com.

Accurate data and seamless workflow automation. Review collected by and hosted on G2.com.

What I dislike about ZoomInfo Operations is that some contact data can become outdated quickly, and advanced features may feel overwhelming for new users. The platform can also be expensive for smaller teams with limited budgets and basic prospecting needs. Review collected by and hosted on G2.com.

What I like best about ZoomInfo Marketing is how accurately it combines high-quality B2B data with intent signals to reach the right audience at the right time. The ability to target accounts based on real buying intent, firmographics, and technographics makes campaigns far more effective and reduces wasted spend.

I also appreciate the seamless integrations with CRM and marketing automation tools, which help align sales and marketing efforts and make campaign execution and tracking much smoother. Review collected by and hosted on G2.com.

What I dislike about ZoomInfo Marketing is that the platform can feel complex and overwhelming at first, especially for new users. The learning curve is fairly steep, and it takes time to fully understand and use all features effectively. Review collected by and hosted on G2.com.

I really like the infrastructure that ZoomInfo Marketing has added. It's almost become a hub of many different things, from contact data to marketing intent data. They add so much information about who our customer is, which allows us to reach out to them sooner and bring more customers to our business. It saves us from having to have licenses with multiple different vendors because ZoomInfo Marketing is almost an all-in-one platform. We can do marketing messaging, sales messaging, contact information, intent data, and see website traffic all in one suite for the whole go-to-market function team. The setup was super easy too. Review collected by and hosted on G2.com.

I don't like the login process. It logs me out most days when I'm using the tab on an external website. I wish it would keep me logged in for longer. Review collected by and hosted on G2.com.

I like how ZoomInfo Marketing helps align sales and marketing around a shared view of target accounts, engagement, and pipeline impact, which helps both teams prioritize the same opportunities. The platform reduced guesswork by surfacing specific accounts and contacts showing relevant buying signals and intent. I find it really useful that it brings audience building, intent signals, site visitor identification, and account-based advertising together in one place, which simplifies ABM execution. I also appreciate ZoomInfo's extensive integrations with Salesforce, HubSpot, and Marketo, allowing seamless data enrichment and workflow automation. Review collected by and hosted on G2.com.

New users can find the interface and feature set complex, which may require training and clear internal processes to avoid confusion or misuse. Review collected by and hosted on G2.com.

I think ZoomInfo Operations is great for managing and operationalizing our go-to-market strategy from a product and growth perspective. I appreciate how it allows for better segmentation, targeting, and workflow automation. It reduces manual effort when enriching records and helps maintain data accuracy across systems. I also find it easier to sync data with existing tools, which improves our overall operational efficiency, especially in B2B environments. Review collected by and hosted on G2.com.

Data accuracy varies depending on the region or company size. The initial setup was a little complex. Review collected by and hosted on G2.com.

We actually work on software which collects data from different social media platforms and gives insights, so we have websites created where in the user will fill information and provide his/her information to connect to us, that data goes on Hubspot, so Zoominfo help us in data management and its help to keep data clean, it reduces manual work of fixing duplicates or mistmatched records, we get this client information leads in large data, so it helps managing that chunks of data smoothly Review collected by and hosted on G2.com.

the configuration for new users is bit complex, need more hands on it to understand it, and automation rules need fine tuning as well to perform better. Review collected by and hosted on G2.com.

I like the quick summaries of my calls, which make it easier to review important points. The initial setup was very smooth and straightforward. I also find the 'search transcript' feature very valuable for locating specific parts of the calls. Review collected by and hosted on G2.com.

The engagement search feature isn't great. The keyword methodology is awful and makes it hard to find past recordings of key customers easily. It should be primarily based on the meeting title (client name). Review collected by and hosted on G2.com.

we use CRMs to gets Lead information regarding client visiting for website and scheduling for Book A demo Or Contact Us, so we get infornation of them in hubspot,so zoomInfo opertaions help us solved data quality and consistency problem, the duplicate informations and cleared, we dont need to manually check for any of those Review collected by and hosted on G2.com.

configuration is bit complex, as new user it was very difficult to set up and need more hands on to understand and get use to it, and automation need to be more precise to work properply Review collected by and hosted on G2.com.