1. [Home](https://www.g2.com/) 2. ... 3. [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) 4. [Salesforce Data 360 (formerly Data Cloud) Discussions](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3535f71b2a0f16cb37247f249d1d534c/salesforce-data-360-formerly-data-cloud.jpeg "Product Avatar Image") ![Reward for good Salesforce Data 360 (formerly Data Cloud) reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/4211/medal.svg "Reward for good Salesforce Data 360 (formerly Data Cloud) reviews") ](/products/salesforce-data-360-formerly-data-cloud/reviews) [ Salesforce Data 360 (formerly Data Cloud) ](/products/salesforce-data-360-formerly-data-cloud/reviews) (313)4.3/5 Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens. Show More * * * ### 49.0 Nps Score Already have Salesforce Data 360 (formerly Data Cloud)? ### All Salesforce Data 360 (formerly Data Cloud) Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 4 years ago More Options - [ # What is the benefit of the hub and spoke design of customer 360 Data Manager? ](/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager) What is the benefit of the hub and spoke design of customer 360 Data Manager? 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