What do you dislike about Zoom Events and Webinars?
Where to start... Let's start with support. The Zoom Events sales team is very quick to answer yes to all your questions, but as soon as you sign a contract you can expect all communication from Zoom to completely vanish. No customer success manager, no onboarding, no troubleshooting support - nothing. I found out after submitting a support request that technically we did have someone assigned to our normal Zoom account, but no one that was specific to Zoom Events, and they were no help whatsoever regarding our Events questions.
So how do you learn how to use the platform? You'll need to read the documentation. Not the end of the world, but so much worse than every other digital service we use where we have a dedicated account onboarding person. Zoom also has training videos, but they are basically useless - all very surface-level stuff without any real good explanation, and there's only a handful for Zoom Events.
Next let's talk about capabilities. I've used ON24 and GoTo Webinars, both of which had decent built-in certification functionality. I did a demo of BigMarker too, and their certification actually seemed the best out of the 3, though I didn't actually use it in a real-world scenario. Zoom Events' landing page actually used to say that it had built-in certification, although it's since been removed. The reason why is because it doesn't have that functionality at all. There's an add-on called Gutenberg Certificates, but it's not very well integrated nor user friendly, and Zoom has zero attendee tracking requirements that can be used to specify who does and does not get a certificate.
Next, their on-demand functionality. While technically you can do on-demand webinars, it's clear that this is an after thought. It's not intuitive thing to set up, and once you do have it set up to be viewed after the event has ended, there's zero notification of when someone has signed up for or attended the event on demand. You have to manually go into the analytics to see if people have viewed it. That would suck enough, but it doesn't end there. The analytics are basically useless. There's zero info on names or emails of attendees and no option to filter analytics by date. If you want to see names/emails of registrants or see who has attended within the last week YOU HAVE TO DOWNLOAD A CSV. I'm not kidding, to get any usable analytics info you are expected to download a .csv and filter in Excel or something. I confirmed this with Zoom.
Lastly, let's talk about integrations. We use Hubspot and naturally thought that an integration with such a common product would be a breeze. Not the case. There's an uncertified Hubspot app for Zoom Events, but it's not easy to find, and once it's installed we haven't been able to get it to work. Again I reached out to Zoom about this and they just redirected me to their documentation, which I already had read and was no help troubleshooting. The other option they gave me? "Just download a .csv and upload it into Hubspot." I can't even believe the level of incompetency with this product.
For extremely basic events this might be an OK solution, but anyone who's actually serious about putting the data collected to good use or doing anything more complex than a glorified Zoom meeting, I recommend you look elsewhere. We're not even halfway through our year contract and are going to switch to a platform that actually works. Review collected by and hosted on G2.com.