--- title: Zoho Marketing Plus Reviews meta_title: 'Zoho Marketing Plus Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14 reviews by the users' company size, role or industry to find out how Zoho Marketing Plus works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 14 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Zoho Marketing Plus Reviews **Vendor:** Zoho **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.3/5.0 **Total Reviews:** 14 ## About Zoho Marketing Plus Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run email, social media, SMS, webinars, surveys, landing pages, and online/offline events—all, in a unified workspace. With a real-time, unified dashboard, Zoho Marketing Plus helps you measure true marketing ROI, track budgets and expenses, and optimize performance across every campaign. This ensures your customers get a consistent, delightful brand experience while your marketing team works more efficiently with less chaos. Key Capabilities • Brand & Team Management Manage multiple brands, set user roles (admin, marketer, or custom), add team members, collaborate through comments, share feedback, and keep everyone aligned. • Contacts Management Store and manage customer data—including preferences, interactions, and activity history—to deliver personalized and targeted marketing experiences. • Campaign & Project Management Plan campaigns, break work into tasks, assign ownership using Kanban boards, and track progress end-to-end for faster execution. • Budget & Expense Management Allocate marketing budgets, track spending for every project and activity, and analyze cost-to-return effectiveness with built-in charts. • Marketing Collateral Management Create, organize, and manage all brand assets—documents, videos, product images, creatives, and more—in one centralized library. • Omnichannel Campaign Execution Launch and manage campaigns across email, social media, surveys, webinars, events, SMS, and even record offline media activities like billboards and print ads. • Website Optimization Make data-driven improvements to your website, optimize user journeys, and deliver personalized experiences to every visitor. • Marketing Automation Use ready-made workflows and journey templates to automate campaigns and deliver personalization at scale across multiple touchpoints. • Unified Analytics & ROI Tracking Get a single source of truth for your marketing performance. Track KPIs, compare campaigns, and measure ROI with consolidated visual dashboards. ## Zoho Marketing Plus Pros & Cons **What users like:** - Users value the **integration of multiple marketing tools** , simplifying their campaign management and enhancing team collaboration. (4 reviews) - Users value the **detailed analytics** provided by Zoho Marketing Plus, enhancing campaign performance tracking and decision-making. (3 reviews) - Users value the **automation features** of Zoho Marketing Plus, which streamline workflows and enhance campaign management. (3 reviews) - Users appreciate the **seamless integrations** of Zoho Marketing Plus, enhancing workflow efficiency across various marketing tools. (3 reviews) - Users love the **intuitive interface** of Zoho Marketing Plus, making it easy for beginners to navigate effortlessly. (3 reviews) - User Analytics (3 reviews) - Affordable (2 reviews) - All-in-One (2 reviews) - Automation Control (2 reviews) - Automation Features (2 reviews) **What users dislike:** - Users find the **steep learning curve** challenging, particularly with integrated applications and customization options. (2 reviews) - Users find the **limited customization** options in Zoho Marketing Plus restrictive, affecting their ability to tailor reports effectively. (2 reviews) - Users experience **slow performance** , finding login and integration with third-party systems to be time-consuming and cumbersome. (2 reviews) - Users find the **login process time-consuming** , preferring a more efficient, one-page access instead of multiple steps. (2 reviews) - Users face **access issues** , experiencing delays with the multi-step login process that can be frustrating. (1 reviews) - Calendar Integration (1 reviews) - Data Loss (1 reviews) - Data Management (1 reviews) - Delay Issues (1 reviews) - Difficult Customization (1 reviews) ## Zoho Marketing Plus Reviews ### 1. Comprehensive Marketing Tool with Great Features **Rating:** 5.0/5.0 stars **Reviewed by:** Vishwjeet S. | Software Engineer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Zoho Marketing Plus?** Zoho Marketing Plus is very interesting interface. It is easy to use even for beginners, even implementation process is also very smooth. Also the customer support is very responsive and helpful. I'm using this platform on daily basis due to its ability to simplify the incidants. It also offer features like automation and analytics, which make it a comprehensive marketing solution. And the integration with other Zoho apps and third-party tools helps in smooth workflows. **What do you dislike about Zoho Marketing Plus?** It looks little hard for the beginers like the understanding of the integrated applications. Zoho need to give more options to user for customizing the Reports. **What problems is Zoho Marketing Plus solving and how is that benefiting you?** Zoho Marketing Plus bascially helps me analyzing the marketing analytics by consolidating data from marketing platforms. Even It also simplifies the view of analytics part through their dashboards. ### 2. Zoho Marketing Plus: A Decent Tool for Emerging Marketing Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Akhileshwar S. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Zoho Marketing Plus?** The best part I like about this tool is its ability to centralize various marketing efforts into one user-friendly platform. Alongside the integration is all worth here. Further I more like about this is its comprehensive analysis that help me to identify my target clients. Above the all, the pricing of the tool is also reasonable. **What do you dislike about Zoho Marketing Plus?** One thing I got disappointed is the advanced features, it is hard for some users to understand the exact use case of those features. Besides that there are limited customisation with the existing templates. **What problems is Zoho Marketing Plus solving and how is that benefiting you?** In my views, it merely solving the problem of managing different marketing channels just by grouping everything at one place. Resultingly it helps to streamline and simplify the marketing campaigns. Further it helps in improving customer engagement and ultimately enhancing team collaborations. ### 3. All-in-One Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Asaak B. | Digital marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Zoho Marketing Plus?** I really enjoyed using Zoho Marketing Plus, mainly because it integrates multiple marketing tools into one platform, simplifying campaign management. It combines email marketing, social media, analytics, automation, and more into a single dashboard. My team can easily track all performance metrics in one place without switching between different apps. It's very user-friendly, especially for beginners a must try. **What do you dislike about Zoho Marketing Plus?** Just one thing needs to improve the customer support response time. **What problems is Zoho Marketing Plus solving and how is that benefiting you?** It helps me monitor email marketing, social media, and automation all in one place. My team and I can easily collaborate, communicate, and track performance from the same dashboard. It saves me a lot of time in both optimization and management. ### 4. Affordable and comprehensive but complex **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2024 **What do you like best about Zoho Marketing Plus?** First, the cost? Super affordable. My small business isn't generating crazy revenue yet so I'm not able to fork out a whole lot for marketing but this is right up my budget alley. And when I say comprhensive I mean that, this thing has features that go all the way from lead capture to engagement and conversion. **What do you dislike about Zoho Marketing Plus?** As much as I value and appreciate all the features available I have to admit it's a bit overwhelming first feeling your way around. If you're new to this, expect a steep learning curve. Once you find your footing though? It's easy as **What problems is Zoho Marketing Plus solving and how is that benefiting you?** It's eliminating my need to run marketing campaigns manually and freeing up my time ### 5. Very Good Product and Best Support by Zoho **Rating:** 5.0/5.0 stars **Reviewed by:** Prajwal S. | Digital Marketing Executive, E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Zoho Marketing Plus?** Integrates multiple marketing tools Simplifies campaign management Provides detailed analytics Offers automation features Enhances team collaboration **What do you dislike about Zoho Marketing Plus?** Steep learning curve for beginners Limited customization in some features Occasional integration issues Pricing can be high for small businesses Mobile app functionality is restricted **What problems is Zoho Marketing Plus solving and how is that benefiting you?** Centralizes marketing tools in one platform Streamlines campaign management Automates repetitive tasks Improves collaboration across teams Provides actionable insights through analytics Enhances customer engagement ### 6. Zoho Is Awesome **Rating:** 4.0/5.0 stars **Reviewed by:** Satyam S. | Sales Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Zoho Marketing Plus?** Transitioning in b2b role for b2c role was a nightmare at the beginning, instead of relying on cold calling my job now required to generate leads, sort them out and Target prospects depending where the ground team is in use. It was tough to get a hang of it at the beginning but Zoho's interface really helped me in running campaign reaching out to prospects, focusing on clients who showed even a slight interest, best part was that I could automate many tasks such as posts, at what time the email would be send as it makes the difference where your email is landed when prospects open their inbox. Few additional features that I Loved was it's collaborative nature, seamless integration with other crms we use, can run multiple campaigns and to create a report. **What do you dislike about Zoho Marketing Plus?** I think the biggest drawback I mentioned was the learning curve and also uploading data from our previous marketing software was a hassle. **What problems is Zoho Marketing Plus solving and how is that benefiting you?** One shop solution for all marketing needs and several inefficiency in marketing operations ### 7. Good product for managing licenses and permits. **Rating:** 4.5/5.0 stars **Reviewed by:** Brenda D. | Corp. Administrative Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Zoho Marketing Plus?** The thing I liked best is that all notifications are sent directly to the applicants and nothing is missed. It is also easy to navigate. **What do you dislike about Zoho Marketing Plus?** it takes a bit long to login. Id prefer one page login instead of going through 2 or 3 different pages. **What problems is Zoho Marketing Plus solving and how is that benefiting you?** It makes things easier and all the information is in one area. All SMS messages are sent automatically and it helps save time. ### 8. Great Product for Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Kalavati S. | Senior Delivery Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Zoho Marketing Plus?** Zoho is great marketing system which orgainises all leads and gives a great insights from starting to end. Helped me seeamlessly create campaign and socialise on different platforms **What do you dislike about Zoho Marketing Plus?** Sometimes I felt slow progress and integration with third party system is challenging **What problems is Zoho Marketing Plus solving and how is that benefiting you?** We were looking to Market our product quickly and Zoho helped us to start in no time and accelerate our initial process ### 9. With a friend in Egypt it was a very enjoyable experience **Rating:** 5.0/5.0 stars **Reviewed by:** Nabil Adel A. | Chief Engineer, Computer Networking, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Zoho Marketing Plus?** Marketing effectiveness and more. From planning to successful execution: Manage your marketing efforts from one platform. **What do you dislike about Zoho Marketing Plus?** I have been using it for about a year now and have had no problems with email. **What problems is Zoho Marketing Plus solving and how is that benefiting you?** Facebook Page, Twitter Profile, Instagram Business Profile, LinkedIn Profile, LinkedIn Company Page, YouTube Channel, Google My Business Listing, Pinterest Profile, TikTok Profile ### 10. Good software **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Zoho Marketing Plus?** Page Sense, The way we can track the webistes, funnels and more. **What do you dislike about Zoho Marketing Plus?** Page sense data sometimes donot match with google Analytics, also has some bugs **What problems is Zoho Marketing Plus solving and how is that benefiting you?** Website Tracking ### 11. Zoho **Rating:** 5.0/5.0 stars **Reviewed by:** Sunita N. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Zoho Marketing Plus?** I use marketing module of Zoho which is quicte helpful in maitaining the pipeline **What do you dislike about Zoho Marketing Plus?** As it is improving everyday and expanding the module **What problems is Zoho Marketing Plus solving and how is that benefiting you?** It helps to maintain the pipeline of all the sales through marketing ### 12. Truly the best Unified Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Bala K. | Product Marketer, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Zoho Marketing Plus?** All-in-one marketing platform with built-in features like an email marketing tool, social media management tool, webinar, surveys, marketing automation, analytics, website management, and a lot more all in one UI without any additional integration or purchase. **What do you dislike about Zoho Marketing Plus?** There is nothing to dislike about Zoho Marketing Plus. If you are a new small business or a big enterprise, Marketing Plus caters to all your needs **What problems is Zoho Marketing Plus solving and how is that benefiting you?** Zoho Marketing Plus is breaking silos among marketing team members - copywriters, designers, digital marketers, CMOS, and other decision-makers by providing all insights in one place, enabling seamless collaboration among them, and complete visibility on the marketing campaign pipeline. I am a product marketer and with Zoho Marketing Plus, I can manage marketing campaigns end-to-end all in one place. ### 13. Zoho Marketing Plus is a good tool for automation of marketing activities **Rating:** 4.0/5.0 stars **Reviewed by:** Karthik R. | Executive Assurance, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2022 **What do you like best about Zoho Marketing Plus?** -Automatic Email triggers once user perform a certain event to promote our courses. It helps in generating leads. **What do you dislike about Zoho Marketing Plus?** -Very Complex tools. Significant time for learning curve is required. **Recommendations to others considering Zoho Marketing Plus:** Any Tool can only assit you and your marketing team to do a great job. However with Zoho Marketing Plus some of the marking activities can be automated. Hence it will help in reduction of Marketing team labour cost. **What problems is Zoho Marketing Plus solving and how is that benefiting you?** -Collaboration among Marketing team -Generation of leads -Automation of multiple marketing activities ### 14. Organization and agility **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2022 **What do you like best about Zoho Marketing Plus?** Being able to organize email and social media campaigns in an orderly and agile manner, saving a great amount of time to dedicate to other functions. **What do you dislike about Zoho Marketing Plus?** I haven't used all the functions, maybe sometimes it gets a bit stuck, but the functions we use help us enough so that it's not a negative point. **What problems is Zoho Marketing Plus solving and how is that benefiting you?** It helps me in planning email shipments and managing social networks mainly. - [View Zoho Marketing Plus pricing details and edition comparison](https://www.g2.com/products/zoho-marketing-plus/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-12+09%3A55%3A02+-0500&secure%5Bsession_id%5D=076b8fce-b53c-4440-b097-0025e22fa946&secure%5Btoken%5D=80fd174f49890ba9d2c928af2aaadb7671f82d40f94b044409f01e546f5a0e1a&format=llm_user) ## Zoho Marketing Plus Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Host Tools** - Branding - Role-based Access - Recording **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Attendee Tools** - Registration - Attendee Live Chat - Polls and Surveys **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Post-Event Tools** - Event Analytics - Attendee Reports **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Integrations** - Social Media Integration - Software Integrations **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Decision Making **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - Webinar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - Performance and Reliability - User, Role, and Access Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Zoho Marketing Plus Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,196 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,172 reviews) - [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) - 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