Throughout my years, as a marketer I've had the chance to dive into marketing automation tools. Among them Zoho Marketing Automation stands out for its range of features and user friendly interface. It has undeniably become a tool, in my marketing toolkit.

-All in one solution

-User Friendly

-Robust Automation

-Personlised and Segmentation Review collected by and hosted on G2.com.

Zoho Marketing Automation does have some aspects that could be improved;

Learning Curve; Although the interface is easy to use getting an understanding of the automation workflows might take some time to grasp for individuals who are new, to marketing automation concepts.

Pricing Options; Zoho provides pricing tiers. While they offer a comprehensive set of features certain advanced functionalities may only be available, in higher priced plans. It's important to select a plan that suits both your business requirements and budget. Review collected by and hosted on G2.com.

The intuitive user interface of Zoho Marketing Automation is the feature that I appreciate the most about it. The experience is both agile and effective due to the ease with which automated campaigns can be created and executed, as well as the excellent connection with other Zoho technologies. Review collected by and hosted on G2.com.

A few extensive customization options are not available in Zoho Marketing Automation, which is my main gripe with the platform. There should be more leeway in some areas to accommodate consumers with special requirements. Nonetheless, it adequately addresses the marketing requirements of the majority of firms. Review collected by and hosted on G2.com.

The landing pages creation & the email contents creation is the one that I like the most, landing pages creation feature is new and innovative and I am able to do this without any issue and on the other hand, I can create HTML and plain text email contents (Templetetles) using this platform easily, hence this is the one that I like the most, on the other hand, I also like the customer report feature, I can create and fetch any reports according to my needs, this report helps me to understand the actual performance of my email marketing campaigns and I also like the overall user interface off this platform which is really robust and seamless. Review collected by and hosted on G2.com.

I constantly have some issues while manually importing the list of subscribers into this platform. Sometimes, I even have duplicate contacts, even though the record is unique; these are the minor issues I am having, and I don't enjoy this. Review collected by and hosted on G2.com.

I have been using Zoho Marketing Automation for more than a year now. I would say it's one of the best tools that I've used so far, very easy to use and the features available in the marketing tool make our job easier. I'm able to schedule multiple email campaigns with personalized features. The implementation is easy as well, we didn't face any issues regarding the implementation process. The best part of the Zoho marketing tool is I'm able to see the reports of sent campaigns and I'm able to analyze the performance of the email campaigns. Not only that, we can customize our reports according to the requirements. The A/B testing feature enables us to test out with different subject and email body, this has made us choose the right way of writing emails for the selected audience. I use Zoho marketing automation almost every day as I work in the email marketing team, there was one incident where we were unable to send a campaign. When we contacted customer support, we got the solution for the problem within a few hours thus, not affecting our work streamline. The integration part has been smooth as well. One account can be used by multiple team members. Review collected by and hosted on G2.com.

One issue that I faced with the Zoho Marketing Automation tool at times the campaign goes for review and it takes time to get the review approved. Sometimes even though the contact list doesn't contain any duplicate fields, it still fails to upload a few contacts. Review collected by and hosted on G2.com.

Zoho marketing automation helps to automate the strategies to connect with multiple customers with multi channels

We can automate mass sends

This platform gives flexibility in automating marketing campaigns

It has a feature that helps in tracking, analysing and taking useful steps for web pages and then improving conversions

It adds up leads as per their interest and then fo further engagement

The marketing campaigns that it automates only bring sales ready leads to their sales team

Track and analyze the campaigns

We cab create personalized campaigns

Its. A complete marketing planner for new age marketing and business operations Review collected by and hosted on G2.com.

It is for small and medium business models

Its technical and a little complicated

It doesn't always give sales ready leads

Features are limited

It's expensive

There are continuous bugs and errors Review collected by and hosted on G2.com.

I've used Zoho Marketing Automation for a few months, and it's been a game-changer for our marketing efforts. The intuitive interface makes campaign creation a breeze, and the automation features save us time and effort. The ability to seamlessly integrate with other Zoho applications streamlines our workflow, providing a holistic solution for our marketing needs. Overall, it's a powerful tool that has significantly boosted our efficiency and campaign effectiveness Review collected by and hosted on G2.com.

While Zoho Marketing Automation offers robust features, I've found the learning curve to be steeper than expected. Customization options can be overwhelming, and some features lack the intuitive simplicity I was hoping for. Additionally, customer support could be more responsive in addressing queries. Despite its potential, navigating the platform has been a bit challenging, and I believe there's room for improvement in terms of user-friendliness Review collected by and hosted on G2.com.

The content templates are amazing and I believe anyone with little to no coding knowledge can design good email content pieces, It's like Canva on steroids built for email marketing Review collected by and hosted on G2.com.

The UI can be improved, it looks pretty much similar to other Zoho product UIs. Since it's a creative product, the UI can be more graphically intuitive. Review collected by and hosted on G2.com.

1. Easy to configure

2. User friendly controls Review collected by and hosted on G2.com.

1. No customization for image position available for smart - pop up. Have limited options.

2. The color settings for button don't work somtimes. Nothing happens when clicked to change the color.

3. Can't add font types

4. Overall limited options for customization in smart -pop up Review collected by and hosted on G2.com.

Creating email marketing campaings for our lead base, and tracking opens/clicks makes Zoho Marketing Automation a very handy tool. Review collected by and hosted on G2.com.

The reporting funtion can be combersome. It took a while for me to understand. Also, I find it upsetting that MA doens't run congruently with campaigns. Review collected by and hosted on G2.com.

Zoho Marketing Automation provides a comprehensive suite of tools, offering a centralized platform for various marketing needs. Review collected by and hosted on G2.com.

While user-friendly, there may still be a learning curve for users who are new to marketing automation platforms or have limited technical expertise. Review collected by and hosted on G2.com.