Automation, personalization, and KPI analysis are key features. Review collected by and hosted on G2.com.

Lack of flexibility for impacts and predifined outputs Review collected by and hosted on G2.com.

Best tool to convert leads with real time customer data. Review collected by and hosted on G2.com.

Slow processing of the data sometimes data loading takes time Review collected by and hosted on G2.com.

It provides data management and makes it easier to pick up from where you left off in a call Review collected by and hosted on G2.com.

None that I know of, maybe more field options to add demographics. Review collected by and hosted on G2.com.

The best part that I like the most about the Zoho marketing automation tool is that it is very easy to use and user-friendly. If you are using other Zoho products like Zoho CRM or Zoho Campaigns, it is super easy to integrate them both. Also, their customer support team is very friendly and helpful. Review collected by and hosted on G2.com.

The only thing that I don't like about Zoho is it does not allow integration with 3rd party products. Review collected by and hosted on G2.com.

What I like best about this tool is its strong range of features. It's convenient to automate workflows, making it easier to run campaigns without needing constant attention. I can get clear insights into campaign performance through Zoho's reporting. The fact that there can be integrations with other tools is a big plus. Review collected by and hosted on G2.com.

What I dislike about Zoho Marketing Automation is that it’s not very user-friendly. Review collected by and hosted on G2.com.

Useful product and its simple /basic user frindely approach helps you navigate Review collected by and hosted on G2.com.

It should have AI assist feature this could change the experience and the prosdct as well Review collected by and hosted on G2.com.

Most people struggle to navigate different system while handling customers, daily tasks while ensuring efficiency, Zoho one enables companies to operate efficiently without investing in different systems Review collected by and hosted on G2.com.

Nothing really, best tool I've even used Review collected by and hosted on G2.com.

Zoho Marketing Automation is easy to setup and implement, our tech team completed the integration in a day's time. You can implement email automations to send out emails based on various events performed on your platforms. It also gives an overview of users coming on the platform from all around the globe. We use it regularly to run email campgains and see the opening rates of our emails. Customer support site of their platform is very detailed and can resolve any query Review collected by and hosted on G2.com.

The only thing I do not like about this platform is interface which is very old fashioned. Review collected by and hosted on G2.com.

Zoho Marketing Automation integrates extremely well with the whole Zoho suite which we use. It has a very useful visual drag-and-drop interface for building out automation flows (journeys) with a number of configurable actions and triggers. You can trigger actions based on actions on a contact in Zoho CRM, from a webhook, a custom set of tags, set time delays for messaging, add customers to list based on actions and many more variables.

Customers can be assigned to move to another journey, or they can exit the journey once they have completed the journey.

It's feature set is more advanced than other email marketing software I have previously used. Review collected by and hosted on G2.com.

The learning curve for Zoho Marketing Automation is a little higher than other tools, but once you get the hang of it, it is extremely powerful.

The email WYSIWYG builder has some limitations and is not as user friendly as the drag and drop interface that some other email marketing tools offer. Review collected by and hosted on G2.com.

I like that the scheduling feature makes it easy to use Review collected by and hosted on G2.com.

I believe the support for the marketing platform could be better Review collected by and hosted on G2.com.