The automation workflows and segmentation features are very useful. It helps in creating targeted campaigns and tracking customer engagement effectively, all within a budget-friendly platform. Review collected by and hosted on G2.com.

The initial setup and workflow configuration can be confusing. It takes time to understand all features, and the UI could be more intuitive. Review collected by and hosted on G2.com.

I use Zoho Marketing Automation mainly for lead nurturing and automated customer journey, and it solves the problem of inconsistent follow-up and manual marketing efforts. What I like most is the balance between simplicity and capability, with the biggest factor being the visual workflow builder. The standout balance comes from its complexity without removing control. The initial setup was very smooth. Review collected by and hosted on G2.com.

UI Polish Review collected by and hosted on G2.com.

It’s interface is very easy to understand and operate. Review collected by and hosted on G2.com.

Till now I didn’t find any thing which disappointed me. Review collected by and hosted on G2.com.

Being able to build marketign automations across modules, allowing us to seperate campaigns from new leads & existing customers. Review collected by and hosted on G2.com.

Inconsistency of workflow errors. Thankfully their support team is pretty solid, but workflows break ALL THE TIME & it leads to a lot of down-time for our campaigns. Review collected by and hosted on G2.com.

A solid marketing platform with an industry-standard set of features. Review collected by and hosted on G2.com.

It depends too much on other Zoho environment tools and syncs.

I cannot imagine using it outside of Zoho suite. Review collected by and hosted on G2.com.

Native synchronization with the CRM is a major asset that allows for smooth data flow between sales and marketing. Review collected by and hosted on G2.com.

The user interface of Zoho Marketing Automation sometimes lacks modernity and can appear a bit cluttered at times. Review collected by and hosted on G2.com.

I use Zoho Marketing Automation for services across different channels and appreciate its ability to provide insights and estimates. I find the cross-border funnels helpful in creating a clear integration picture. The workflows are more engaging, and the multiple payment options in the checkout process are seamless. I also found the initial setup extremely easy and efficient. Review collected by and hosted on G2.com.

I don't dislike any features Review collected by and hosted on G2.com.

Mass email marketing campaigns for businesses. Review collected by and hosted on G2.com.

There’s a limited number of emails that can be sent to a business. Review collected by and hosted on G2.com.

The unified journey builder with native Zoho CRM sync—covering email, SMS, WhatsApp, and web behavior—delivers fast, scalable automation without costly add‑ons, making it easy to segment, score, and trigger campaigns from one place. Review collected by and hosted on G2.com.

Zoho Marketing Automation’s journey builder can feel clunky compared to higher-end tools, third‑party integrations are thinner if the stack isn’t Zoho-first, and email deliverability may need extra SPF/DKIM/DMARC and list‑hygiene tuning; expect a learning curve for advanced setups and occasionally mixed support/documentation when navigating cross‑app limits. Review collected by and hosted on G2.com.

Automating my marketing activity. Status monitoring at every stage, running email campaigns, lead generation, every prospect's journey tracking, and much more within a tool. Moreover, over it is "Made in India for Global use". Review collected by and hosted on G2.com.

Nothing as such as this tool is providing all our required needs. Review collected by and hosted on G2.com.