SS
Sudesh S.
"Excellent, brilliant integration for small businesses"
4.5/5
What do you like best about Zoho Marketing Automation?

I really like the best integration of Zoho Marketing Automation because it makes lead management and follow-up smoother with Zoho apps. Its analytical and reporting system clearly shows the performance and convergence of campaigns. Additionally, considering its price, it is a great option for small businessmen, startups, and digital marketing agencies. I also really like features such as automation workflow, lead scoring, and customer journey tracking. Creating automation campaigns in it is very easy, which even beginner users can easily understand. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

No, I find all the features and tools of Juhu Marketing Automation very useful. Review collected by and hosted on G2.com.

Shannon R.
SR
Shannon R.
Managing Director
Small-Business (50 or fewer emp.)
"Streamlined Campaigns and Spot-On Analytics"
5/5
What do you like best about Zoho Marketing Automation?

I use Zoho Marketing Automation for marketing and CRM, which helps streamline my data. I appreciate the marketing campaigns and accurate analytics. I'm very impressed with the product. The initial setup was easy, and I would highly recommend it to others, rating it a 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Nothing Review collected by and hosted on G2.com.

ABHINAV A.
AA
ABHINAV A.
Senior Marketing Executive
Small-Business (50 or fewer emp.)
"Effortless Setup and Seamless WordPress Integration"
4.5/5
What do you like best about Zoho Marketing Automation?

I like that Zoho Marketing Automation integrates well with WordPress, helping me manage email campaigns and newsletters easily. It's very easy to set up, just install the plugin, do the setup, and it's good to go. Setting up the UI is very easy too. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Less Integration with other tools Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
AC
Verified User in Computer & Network Security
Mid-Market (51-1000 emp.)
"Functional and Affordable, but the Suite Can Feel Unintuitive and Unstreamlined"
2.5/5
What do you like best about Zoho Marketing Automation?

Zoho offers strong value for money, especially for small and mid-sized teams looking for an affordable, all-in-one suite. The pricing is competitive, and the bundled approach with free credits across products makes it easier to get started without a large upfront investment. For core use cases, the platform is reliable and functionally sound. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Some parts of Zoho can feel a bit unintuitive at first, and it takes time to fully understand where certain features live across the suite. The interface and workflows are functional but not always the most streamlined, especially when managing more complex use cases. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Easy to Use with Simple Touchpoint Navigation"
4/5
What do you like best about Zoho Marketing Automation?

It’s easy for me to touch and select different points. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Zoho Marketing Automation’s UI feels cluttered, the available integrations seem limited, and the support team doesn’t provide enough depth. Together, these issues make it harder to scale campaigns and keep the process efficient. Review collected by and hosted on G2.com.

Verified User in Computer Software
IC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Streamlined Lead Management, Needs Better Reporting"
4/5
What do you like best about Zoho Marketing Automation?

I like how Zoho Marketing Automation connects marketing activities with CRM data. The journey builder and lead scoring stand out because they make it easy to track user behavior and act on it without manual effort. It solves the problems of manual follow-ups and scattered lead data, automating lead nurturing, segmentation, and campaign tracking, which reduces missed opportunities and improves response timing. I use it to manage lead journeys and automate campaign workflows, aligning marketing activities with CRM data for more structured and measurable follow-ups. I also find the setup fairly straightforward, especially with CRM integration. Basic campaigns and workflows were easy to configure. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

One area that could be improved is the reporting and dashboard customization, as it sometimes feels limited when deeper analysis is needed. Review collected by and hosted on G2.com.

Nakula P.
NP
Nakula P.
Sales Manager
Retail
Mid-Market (51-1000 emp.)
"Unified Dashboard and Workflow Automation Excellence"
4.5/5
What do you like best about Zoho Marketing Automation?

I like Zoho Marketing Automation for its unified dashboard, which is better than any other marketing app. I find easy workflow automation and strong lead scoring valuable. The behavior-based journeys and clear analytics also stand out, as they simplify nurturing, improve engagement, and boost conversions efficiently. It's pretty easy to set up, just sign up, verify, and start. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Some areas could improve: a smoother interface, faster loading, deeper integrations, more flexible workflow builders, clearer analytics customization, and better onboarding guidance for beginners. Larger marketing capabilities and collaboration with other MNCs may be improved. Review collected by and hosted on G2.com.

Vishva T.
VT
Vishva T.
Freelance Project Manager
Executive Office
Small-Business (50 or fewer emp.)
"Comprehensive Marketing Solution with a Steep Learning Curve"
4/5
What do you like best about Zoho Marketing Automation?

I like Zoho Marketing Automation's native integration with the Zoho ecosystem. It offers powerful multi-channel automation through email, SMS, WhatsApp, and web behavior, allowing for seamless lead engagement. This tool lets us run fully connected, multi-channel campaigns without data silos or manual handoffs. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

The main drawback I find is it can feel complex with a steep learning curve. The initial setup was a little difficult as well. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Platform for automating and optimizing marketing efforts"
3.5/5
What do you like best about Zoho Marketing Automation?

Zoho Marketing Automation facilitates lead nurturing and campaign management from one console. I like how effortlessly we can segment contacts or set up workflows without needing much technical knowledge. Integration with the Zoho CRM is seamless, hence saving a lot of time. Its analytics and reporting features also make it easier to track campaign performance and make data-driven decisions. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

Occasionally, the UI feels a bit clunky, especially when administering complex workflows. Certain features take some time to discover or aren't really intuitive. Also, the learning curve for advanced automation features is a bit steeper than expected; some areas could use more detail in their documentation. Review collected by and hosted on G2.com.

munashe s.
MS
munashe s.
Digital Marketing specialists
Small-Business (50 or fewer emp.)
"User-Friendly All-in-One Marketing Solution"
4.5/5
What do you like best about Zoho Marketing Automation?

I use Zoho Marketing Automation for marketing and invoicing. I find it user-friendly and it saves me time. I like that it's a one-in-all business advertiser. It helps me with scheduled social media posts and email marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Zoho Marketing Automation?

lead generation must improve Review collected by and hosted on G2.com.