--- title: Zoho Marketing Automation Reviews meta\_title: 'Zoho Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 114 reviews by the users' company size, role or industry to find out how Zoho Marketing Automation works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 114 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Zoho Marketing Automation Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Zoho Marketing Automation but has limited features. Are you part of the Zoho Marketing Automation team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth. * * * Seller [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) Discussions [Zoho Marketing Automation Community](https://www.g2.com/products/zoho-marketing-automation/discuss) Languages Supported Bulgarian, Czech, Danish, German, English, French, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified) Solution Type All-in-One Overview by Moncy Samuel (Product Marketer at Zoho Corporation) Show More ## Pricing Pricing provided by Zoho Marketing Automation. ### Free Trial Free Trial ### Standard Starting at $19.00 [ View More Pricing Information ](https://www.g2.com/products/zoho-marketing-automation/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,916) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ View All Alternatives ](https://www.g2.com/products/zoho-marketing-automation/competitors/alternatives) ## User Insights Average based on 114 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) [Log in to unlock pricing and user insights](/login) ## Zoho Marketing Automation Integrations (14) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dynamics 365 Marketing ](https://www.g2.com/products/dynamics-365-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") imBee ](https://www.g2.com/products/imbee/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") INSIS ](https://www.g2.com/products/insis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Intuit Mailchimp Email Marketing ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MA Circulation Manager ](https://www.g2.com/products/ma-circulation-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Manual.to ](https://www.g2.com/products/manual-to/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Outlook ](https://www.g2.com/products/microsoft-outlook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Objectivity/DB ](https://www.g2.com/products/objectivity-db/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews) Show More ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") AL Verified User in Leisure, Travel & Tourism Small-Business (50 or fewer emp.) 12/14/2021 "Zoho is the best for your sales team." 4.5/5 What do you like best about Zoho Marketing Automation? Zoho is the best application for sales, and they continue to grow by considering all aspects of sales, marketing, and team work. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Currently, they take time to analyze what the team needs and deliver it in a user-friendly way. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? A better method to gather all the information about leads, consumers, and the team. A user-friendly approach for the team to understand the current stage. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") IC Verified User in Computer Software Mid-Market (51-1000 emp.) 12/28/2021 "Ease of use" 3/5 What do you like best about Zoho Marketing Automation? Its easy to set up a marketign campaign, also essy to leversge insghts. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Its not the fastest solution in the market, even being SaaS Review collected by and hosted on G2.com. Recommendations to others considering Zoho Marketing Automation: If you are looking for some SaaS easy Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Marketing campaigns at low cost Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Kishor L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kishor L.") KL Kishor L. Data Analyst Small-Business (50 or fewer emp.) 6/29/2021 "I am using ZOHO and it is fantastic Marketing Automation I ever seen." 5/5 What do you like best about Zoho Marketing Automation? Stages arrangments in the Enquiries/ Deals pipelines Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? The weekend support through email - It would be better if online 24X7. Review collected by and hosted on G2.com. Recommendations to others considering Zoho Marketing Automation: It is very great application for the Marketing Automation and I thought Most people/organisations adopt this. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Segmentaion of all customer/Client Deals & enquiries Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 8/23/2021 "Email Blasting Made Easier" 4.5/5 What do you like best about Zoho Marketing Automation? Email blasting is more straightforward using Zoho Marketing Automation. The downside is that depending on the license that you bought, there is a limit on how many you can email per day. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Currently, I do not find anything that is less helpful in the Zoho Marketing Automation. So far, all of the functions seem practical to me. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Broader client reach is attained when I started using Zoho. It is immediate on sending a notification when the email address is not valid, which helps us screen the data we have. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Small-Business (50 or fewer emp.) 10/18/2021 "Easy to use" 4/5 What do you like best about Zoho Marketing Automation? It's simple to use, user friendly and easy to use. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? There wasnt anything to dislike about the service as we just needed a basic service from zoho and it met our requirements Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? We were looking for an automated email responder. The benefits allowed us to send required emails to our students. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![LUIS ANGEL N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LUIS ANGEL N.") LN LUIS ANGEL N. Soporte TI Small-Business (50 or fewer emp.) 8/17/2021 "Zoho Marketign Beatiful" 4/5 What do you like best about Zoho Marketing Automation? The administration of the interface is the best that the tool has Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? I do not dislike anything, I have seen the tool and it is very good Review collected by and hosted on G2.com. Recommendations to others considering Zoho Marketing Automation: It is a very good marketing platform Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? The transmission of messages Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite RD RAJDEEP D. Founder and CEO Small-Business (50 or fewer emp.) 7/9/2021 "A good and easy to use tool" 4/5 What do you like best about Zoho Marketing Automation? I'm using Zoho for a very long time. So, I'm one of their old customers. The ease of setup, access and multiple features makes them great. Also the simply and budget-friendly pricing makes me happy. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? The thing I dislike the navigation to different options. Sometimes I can't find what I'm looking for. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Everything at one place. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![AnKush R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AnKush R.") AR AnKush R. Senior Marketing Executive Mid-Market (51-1000 emp.) 6/28/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Easy to Learn, Simple to Apply" 4/5 What do you like best about Zoho Marketing Automation? I love the Users interface. Best part is you need not be an expert in marketing automation Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Will be quite too simple and less functions for experienced automation professionals. Review collected by and hosted on G2.com. Recommendations to others considering Zoho Marketing Automation: I would recommend for small teams whos main intention is to train their fresh joiners into marketing automation Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? Auto responding to user reviews and automating periodic newsletters. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Justin P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Justin P.") JP Justin P. Co-Founder & CEO Mid-Market (51-1000 emp.) 9/15/2020 "Buggy, Unintuitive, Disconnected and Floored" 0/5 What do you like best about Zoho Marketing Automation? Email Templates are decent enough, graphics are nice Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? Load times are shocking Forms are not editable to suit your website ROI tracking is almost impossible Journeys constantly lock up, don't work. No Live Chat support No Phone support No ability to really transfer any actionable data across to CRM Data does not connect well with other Zoho apps Unintuitive Constantly crashing. Painful to set up, painful to maintain No one knows how to use it correctly, or to get the functionality out of it that it claims to have, and I have spoken to developers all across the world. Review collected by and hosted on G2.com. Recommendations to others considering Zoho Marketing Automation: Dont do it. You may be attracted by the feature set that they claim to have, maybe the integrations with other Zoho apps, or maybe even the price honestly map out exactly what you want to achieve, understand the results that you want to obtain from the software THEN SPEAK TO A DEVELOPER, if they cant help you or they tell you it can't be done believe them. Zoho as a whole is cumbersome, disconnected and unintuitive, it feels like app with features from 2005, where you need to tell it every single thing to do, line by line. I read the reviews too before i purchased, honestly it was all garbage and propaganda, they will actually give you "credits" to use on your marking hub account for your review in the expectation that it will be positive. Consider other apps, yes they will cost more but 100% they will work more too. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? We are trying to engage with our prospects via various marketing mediums, Google, Facebook, Linkedin, Twitter and others, track who is engaged with our posts who visits our website from the posts, or any of our customers that visit our site, so we can score them, and connect with them and have meaningful conversations with them. it's doing none of that. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/22/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Zoho is good for manage and to be understood." 4.5/5 What do you like best about Zoho Marketing Automation? In Zoho the most helpful thing is to manage the Zoho and to be understood to easy.. Review collected by and hosted on G2.com. What do you dislike about Zoho Marketing Automation? I like it Zoho...I don't like it's frequently updation. Review collected by and hosted on G2.com. Recommendations to others considering Zoho Marketing Automation: It's easy to use and to be understood. Review collected by and hosted on G2.com. What problems is Zoho Marketing Automation solving and how is that benefiting you? It's must benefits is to the attendance system I face...it's good to observe it. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Zoho Marketing Automation? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Zoho Marketing Automation ](https://www.g2.com/products/zoho-marketing-automation/discussions/new) GU Guest User • Last activity over 2 years ago What are marketing automation features? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) ![Kishor L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kishor L.") KL Kishor Lamdande • Last activity over 4 years ago How can I use this? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-can-i-use-this) [ View all Discussions ](https://www.g2.com/products/zoho-marketing-automation/discuss) ## Pricing Options Pricing provided by Zoho Marketing Automation. ### Free Trial Free Trial ### Standard Starting at $19.00 ### Professional $29.00 [ View More Pricing Information ](https://www.g2.com/products/zoho-marketing-automation/pricing) Zoho Marketing Automation Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-zoho-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-zoho-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-zoho-marketing-automation) ##### ##### Zoho Marketing Automation Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Lead Management Marketing Lead Database Segmentation Lead Scoring and Grading Campaign Management Program Management [ View More Features ](https://www.g2.com/products/zoho-marketing-automation/features) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which cloud workload protection tools give security teams clean dashboards and compliance monitoring in one view rather than forcing them to switch between tools?](https://www.g2.com/discussions/which-cloud-workload-protection-tools-give-security-teams-clean-dashboards-and-compliance-monitoring-in-one-view-rather-than-forcing-them-to-switch-between-tools%20)[What's the best PSA software for small businesses](https://www.g2.com/discussions/what-s-the-best-psa-software-for-small-businesses)[Sentry vs Firebase Crashlytics vs Bugsnag for mobile crash reporting: which do engineering teams find most useful when they actually need to diagnose and fix a production crash?](https://www.g2.com/discussions/sentry-vs-firebase-crashlytics-vs-bugsnag-for-mobile-crash-reporting-which-do-engineering-teams-find-most-useful-when-they-actually-need-to-diagnose-and-fix-a-production-crash) [Which data de-identification platforms avoid complex setup and deliver results in pilot phases under 30 days?](https://www.g2.com/discussions/which-data-de-identification-platforms-avoid-complex-setup-and-deliver-results-in-pilot-phases-under-30-days)[Best platform for company training and development](https://www.g2.com/discussions/best-platform-for-company-training-and-development)[Pros and Cons Details](https://www.g2.com/products/zoho-marketing-automation/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)