--- title: Zoho CRM Reviews meta\_title: 'Zoho CRM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2947 reviews by the users' company size, role or industry to find out how Zoho CRM works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 2947 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Zoho CRM Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **ease of use** of Zoho CRM, making navigation and implementation smooth and intuitive. [(271 mentions)](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1033869&qs=pros-and-cons#reviews) Users appreciate the **robust features** and **top-notch support** of Zoho CRM, enhancing their customer management experience. [(172 mentions)](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1035441&qs=pros-and-cons#reviews) Users value the **seamless integrations** of Zoho CRM, enhancing their workflow and connecting various business tools effortlessly. [(140 mentions)](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1037234&qs=pros-and-cons#reviews) Users value the **efficient lead management** of Zoho CRM, enhancing workflows and integrating seamlessly with multiple applications. [(116 mentions)](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1037320&qs=pros-and-cons#reviews) Users love the **ease of integration** with Zoho CRM, creating a seamless workflow with other business tools. [(115 mentions)](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1035490&qs=pros-and-cons#reviews) Users find the **learning curve challenging** , especially with advanced features that require time to master. [(112 mentions)](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1038939&qs=pros-and-cons#reviews) Users struggle with the **limited features** of Zoho CRM, especially regarding integration and automation with other systems. [(71 mentions)](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1035234&qs=pros-and-cons#reviews) Users face significant **integration issues** with Zoho CRM, causing delays and complications in achieving desired functionality. [(70 mentions)](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1036332&qs=pros-and-cons#reviews) Users find Zoho CRM's **complexity** challenging, especially for first-time users unfamiliar with CRM systems. [(68 mentions)](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1035855&qs=pros-and-cons#reviews) Users often face **poor customer support** , finding it difficult to receive proper assistance for their queries. [(67 mentions)](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1036654&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Zoho CRM ##### 1. Ease of Use Users love the **ease of use** of Zoho CRM, making navigation and implementation smooth and intuitive. [ See 271 mentions ](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1033869&qs=pros-and-cons#reviews) See Related User Reviews ![Deepak K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepak K.") DK Deepak K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful and Flexible CRM for Growing Businesses" What do you like about Zoho CRM? I've also found the ecosystem around Zoho CRM to be a big advantage. Being able to connect it with other Zoho applications helps reduce duplicate work ![Chandan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chandan S.") CS Chandan S. Enterprise (\> 1000 emp.) 4.5/5 "Excellent for Data and Email Customization" What do you like about Zoho CRM? IT has been helpful in using it for data and email customization and easy to use. ##### 2. Features Users appreciate the **robust features** and **top-notch support** of Zoho CRM, enhancing their customer management experience. [ See 172 mentions ](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1035441&qs=pros-and-cons#reviews) See Related User Reviews ![Deepak K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepak K.") DK Deepak K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful and Flexible CRM for Growing Businesses" What do you like about Zoho CRM? I've also found the ecosystem around Zoho CRM to be a big advantage. Being able to connect it with other Zoho applications helps reduce duplicate work ![Tanushree B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tanushree B.") TB Tanushree B. Mid-Market (51-1000 emp.) 4.0/5 "Feature-Rich CRM at a More Competitive Price" What do you like about Zoho CRM? We were evaluating Zoho as our current CRM subscription was getting out of our budget. Zoho gives almost all features but also at a more competitive ##### 3. Integrations Users value the **seamless integrations** of Zoho CRM, enhancing their workflow and connecting various business tools effortlessly. [ See 140 mentions ](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1037234&qs=pros-and-cons#reviews) See Related User Reviews ![Deepak K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepak K.") DK Deepak K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful and Flexible CRM for Growing Businesses" What do you like about Zoho CRM? I've also found the ecosystem around Zoho CRM to be a big advantage. Being able to connect it with other Zoho applications helps reduce duplicate work ![Kamalakannan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kamalakannan S.") KS Kamalakannan S. Small-Business (50 or fewer emp.) 3.5/5 "Affordable CRM with Great Features, Seamless Integrations, and Time-Saving Automation" What do you like about Zoho CRM? Zoho CRM is one of the more affordable CRM options available. I appreciate its ecosystem of SaaS applications, which integrate seamlessly with one ano ##### 4. Lead Management Users value the **efficient lead management** of Zoho CRM, enhancing workflows and integrating seamlessly with multiple applications. [ See 116 mentions ](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1037320&qs=pros-and-cons#reviews) See Related User Reviews ![Brad B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad B.") BB Brad B. Mid-Market (51-1000 emp.) 3.0/5 "Extensibility with Integration Challenges" What do you like about Zoho CRM? I liked the extensibility of Zoho CRM - it has lots of modules that allow us to manipulate customer data for different purposes. These modules helped ![PRANSHU R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PRANSHU R.") PR PRANSHU R. Mid-Market (51-1000 emp.) 4.5/5 "Centralized Client Threads + Seamless Zoho Integration for Invoicing and CRM" What do you like about Zoho CRM? I like its centralized communication hub, where I can see all threads with a client in one place. I also like how it’s integrated with other Zoho prod ##### 5. Easy Integrations Users love the **ease of integration** with Zoho CRM, creating a seamless workflow with other business tools. [ See 115 mentions ](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1035490&qs=pros-and-cons#reviews) See Related User Reviews ![Deepak K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepak K.") DK Deepak K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful and Flexible CRM for Growing Businesses" What do you like about Zoho CRM? I've also found the ecosystem around Zoho CRM to be a big advantage. Being able to connect it with other Zoho applications helps reduce duplicate work ![Kamalakannan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kamalakannan S.") KS Kamalakannan S. Small-Business (50 or fewer emp.) 3.5/5 "Affordable CRM with Great Features, Seamless Integrations, and Time-Saving Automation" What do you like about Zoho CRM? Zoho CRM is one of the more affordable CRM options available. I appreciate its ecosystem of SaaS applications, which integrate seamlessly with one ano ### 5 Cons or Disadvantages of Zoho CRM ##### 1. Learning Curve Users find the **learning curve challenging** , especially with advanced features that require time to master. [ See 112 mentions ](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1038939&qs=pros-and-cons#reviews) See Related User Reviews ![Deepak K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepak K.") DK Deepak K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful and Flexible CRM for Growing Businesses" What do you dislike about Zoho CRM? I would also like to see more modern dashboards out of the box and additional prebuilt reports that require less customization. While the platform is ![Tanushree B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tanushree B.") TB Tanushree B. Mid-Market (51-1000 emp.) 4.0/5 "Feature-Rich CRM at a More Competitive Price" What do you dislike about Zoho CRM? Zoho’s cross-collaboration features and the lag time can be difficult to work with. ##### 2. Limited Features Users struggle with the **limited features** of Zoho CRM, especially regarding integration and automation with other systems. [ See 71 mentions ](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1035234&qs=pros-and-cons#reviews) See Related User Reviews ![Tanushree B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tanushree B.") TB Tanushree B. Mid-Market (51-1000 emp.) 4.0/5 "Feature-Rich CRM at a More Competitive Price" What do you dislike about Zoho CRM? Zoho’s cross-collaboration features and the lag time can be difficult to work with. ![Brad B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad B.") BB Brad B. Mid-Market (51-1000 emp.) 3.0/5 "Extensibility with Integration Challenges" What do you dislike about Zoho CRM? Unfortunately, the onboarding process was not very good. We went through several trainers who had difficulty in setting the system up for our needs an ##### 3. Integration Issues Users face significant **integration issues** with Zoho CRM, causing delays and complications in achieving desired functionality. [ See 70 mentions ](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1036332&qs=pros-and-cons#reviews) See Related User Reviews ![Brad B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad B.") BB Brad B. Mid-Market (51-1000 emp.) 3.0/5 "Extensibility with Integration Challenges" What do you dislike about Zoho CRM? Unfortunately, the onboarding process was not very good. We went through several trainers who had difficulty in setting the system up for our needs an ![PRANSHU R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PRANSHU R.") PR PRANSHU R. Mid-Market (51-1000 emp.) 4.5/5 "Centralized Client Threads + Seamless Zoho Integration for Invoicing and CRM" What do you dislike about Zoho CRM? Zoho uses its own scripting language, which I find to be a hindrance. I would much prefer using JavaScript or Python instead. ##### 4. Complexity Users find Zoho CRM's **complexity** challenging, especially for first-time users unfamiliar with CRM systems. [ See 68 mentions ](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1035855&qs=pros-and-cons#reviews) See Related User Reviews ![Deepak K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepak K.") DK Deepak K. Small-Business (50 or fewer emp.) 5.0/5 "Powerful and Flexible CRM for Growing Businesses" What do you dislike about Zoho CRM? I would also like to see more modern dashboards out of the box and additional prebuilt reports that require less customization. While the platform is ![Tanushree B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tanushree B.") TB Tanushree B. Mid-Market (51-1000 emp.) 4.0/5 "Feature-Rich CRM at a More Competitive Price" What do you dislike about Zoho CRM? Zoho’s cross-collaboration features and the lag time can be difficult to work with. ##### 5. Poor Customer Support Users often face **poor customer support** , finding it difficult to receive proper assistance for their queries. [ See 67 mentions ](https://www.g2.com/products/zoho-crm/reviews?filters%5Bsentiment_snippet%5D=1036654&qs=pros-and-cons#reviews) See Related User Reviews ![Brad B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad B.") BB Brad B. Mid-Market (51-1000 emp.) 3.0/5 "Extensibility with Integration Challenges" What do you dislike about Zoho CRM? Unfortunately, the onboarding process was not very good. We went through several trainers who had difficulty in setting the system up for our needs an ![Kyle L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kyle L.") KL Kyle L. Small-Business (50 or fewer emp.) 5.0/5 "Zoho Delivers More Capabilities for Less Money" What do you dislike about Zoho CRM? It can be really frustrating to get support, even when I’m paying for premium support. ## Top-Rated Alternatives [ ![Agentforce Sales (formerly Salesforce Sales Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Agentforce Sales (formerly Salesforce Sales Cloud)") Agentforce Sales (formerly Salesforce Sales Cloud) 4.4/5(25,874) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") HubSpot Sales Hub 4.4/5(13,907) ](https://www.g2.com/products/hubspot-sales-hub/reviews) [ ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") Freshsales 4.5/5(1,236) ](https://www.g2.com/products/freshsales/reviews) [ View All Alternatives ](https://www.g2.com/products/zoho-crm/competitors/alternatives) ![Dipika M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dipika M.") DM Dipika M. Social Media Manager Small-Business (50 or fewer emp.) 7/29/2026 "Zoho CRM helps connect social leads to sales" 5/5 What do you like best about Zoho CRM? I like that I can see leads from social campaigns and website forms in one place and tag the source easily. It makes it simple to pass good leads to the sales team and check basic performance. Review collected by and hosted on G2.com. What do you dislike about Zoho CRM? The interface has a lot of options, so some settings and automation rules are hard to find without help from our admin. Review collected by and hosted on G2.com. What problems is Zoho CRM solving and how is that benefiting you? It helps me track which social campaigns actually bring leads that move in the pipeline, not just clicks. That makes reporting to management easier and helps us spend our budget on the channels that work. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Akshada S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshada S.") AS Akshada S. Business Development Manager Mid-Market (51-1000 emp.) 6/30/2026 "A simple yet powerful tool that help teams stay organized." 4.5/5 What do you like best about Zoho CRM? It is easy to use and doesnot take much time to get familiar with. It helps keep leads, customer details and follow-ups organized in one place. It is simple to navigate and keeps our sales process organized. The customization and automation features saves a lot of time. It is a good value for money and integrates well with the tools we already use within our organization. Review collected by and hosted on G2.com. What do you dislike about Zoho CRM? At times the interface can feel a bit cluttered, specially when working with multiple modules. Some advanced features take time to set up and the reporting options could be more flexible for specific business requirements. Review collected by and hosted on G2.com. What problems is Zoho CRM solving and how is that benefiting you? It helps us to keep all the sales and customer related relevant data in one place. It has made easier to make opportunities take followups on time and improve the overall team coordination which has helped us manage our sales process more efficiently. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Vineet C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vineet C.") VC Vineet C. Aux Subject Matter Expert (Social Media) Mid-Market (51-1000 emp.) 10/18/2023 "Best software for client management and online business" 5/5 What do you like best about Zoho CRM? Here are some new features which Zoho CRM users have found beneficial. \* AI capabilities with Zia. Enhanced lead prediction, automation suggestion, email suggestions and sales forecasting tools. \* Stronger automation functionality. More fluid workflows, as well as, blueprints make repetitive tasks easier. \* Greater data visualisation and reports. Reports can be much more customised with greater detail and appear more intuitive. \* Better all-round omnichannel system for communication. Emails, phone calls, chat and social media conversations can be better managed in one space. \* Better integration links. Increased capability to integrate with Microsoft 365, Google Workspace, Slack, and other Zoho products. \* Better customisation, more advanced controls and improved UI. Improved layout and flexibility for module customization and automation setup. \* Enhanced performance and accessibility on mobile devices. Better useability for tasks such as viewing leads, assigning tasks and making changes to records. A brief, review-style answer could read like this: I have found the newer features like the automated learning and suggestions that come with Zia beneficial. The improved data visualisations are excellent and the ease of communication through an omnichannel platform is very valuable. Overall the platform now seems more unified, and easily adjustable to meet my needs. Review collected by and hosted on G2.com. What do you dislike about Zoho CRM? There is potential to be much more consistent with UI across Zoho CRM and to streamline the learning curve for advanced customization options. It can get complicated very quickly to use some workflows/settings. Performance with lots of data, or with very customized modules, can suffer. And while third-party integrations and report configuration could always be more seamless, those would elevate the experience. Review collected by and hosted on G2.com. What problems is Zoho CRM solving and how is that benefiting you? It increases my lead convertion rate also it connects my clients more effectively. Review collected by and hosted on G2.com. Show More 6/16/2026 Validated ReviewerSource: Organic ![Dr Lokesh K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dr Lokesh K.") DK Dr Lokesh K. Salesforce Project Manager Information Technology and Services Enterprise (\> 1000 emp.) 7/28/2026 "Versatile CRM with Room for Email Improvements" 4.5/5 What do you like best about Zoho CRM? I like how Zoho CRM completely handles the project management and project account management, making it easier to manage client accounts. It's also useful for handling contact information and sharing it among groups and users within the organization. Review collected by and hosted on G2.com. What do you dislike about Zoho CRM? I think there must be a little bit of improvement related to sharing via email or configuring emails in Zoho CRM, which I feel is currently missing. The system should not rely on any external email messaging tools. Instead, it should support internal communication through our own company's email system or Outlook, so it can be achieved without extra tools. Review collected by and hosted on G2.com. What problems is Zoho CRM solving and how is that benefiting you? Zoho CRM helps me manage CapEx and OpEx, allowing efficient handling of client accounts based on these expenses. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page ![Arpan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arpan P.") AP Arpan P. Microsoft Learn Student Ambassador Beta Small-Business (50 or fewer emp.) 5/17/2026 "Seamless Integration, Easy Setup" 4/5 What do you like best about Zoho CRM? I find Zoho CRM extremely seamless for an app that is made in India and exported globally. One of the key qualities is its seamless integration with other customer datasets and the tickets that are being raised. I also appreciate the really good quality of the UI, which is structured around productivity. It was very easy to set up with the help of our technical team, who got everything ready within a day, letting us get to work confidently, knowing our data wouldn't be leaked. Zoho CRM connects well with my tech team of technicians, which is great for managing customers and business processes. Review collected by and hosted on G2.com. What do you dislike about Zoho CRM? I think just its outreach and how well it is accustomed to fit better with the global players when you're talking about finance and payments and issues like that. That could be improved a little bit as if you see the other competitors, they have a dominance or presence before Zoho. So it makes sense that it's always an emerging player, but it should do well in those aspects. Review collected by and hosted on G2.com. What problems is Zoho CRM solving and how is that benefiting you? Zoho CRM provides seamless integration with customer datasets and ticket management, improving productivity and connecting business processes. It supports my team by linking tickets to specific executives and tech teams, enhancing efficiency. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ravindra N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ravindra N.") RN Ravindra N. Business Growth Partner Computer Software Small-Business (50 or fewer emp.) 4/2/2026 "One platform, smarter workflows, faster growth, zero chaos" 5/5 What do you like best about Zoho CRM? Zoho CRM not only streamlines sales, but also improves customer relationships. It supports automated workflows and integrated apps, and it boosts productivity for growing businesses with a clean UI and affordable pricing. That said, there can be occasional complexity, integration quirks, and a learning curve. Overall, performance is fast, onboarding is smooth, and the AI integration is a helpful addition. Review collected by and hosted on G2.com. What do you dislike about Zoho CRM? Powerful but complex, with some UI inconsistencies and a steep learning curve. The AI features feel limited in depth, and I’ve run into integration bugs. Support responses can be slow, and customization sometimes requires expertise. Review collected by and hosted on G2.com. What problems is Zoho CRM solving and how is that benefiting you? We were struggling with manual workflows, but Zoho helped us automate key tasks, integrate our apps, and improve the overall user experience. It also reduced costs, boosted productivity, and provided actionable AI insights we could actually use. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic LG Luca G. CEO Small-Business (50 or fewer emp.) 5/9/2026 "Zoho CRM: complete and convenient, but requires method and time for configuration" 3/5 What do you like best about Zoho CRM? Zoho CRM is a very useful tool for organizing and managing customer relationships, leads, and business opportunities in a more structured way. In an agency context, where it is often necessary to follow multiple prospects, negotiations, activities, and communications simultaneously, it helps to keep everything more organized and easily trackable. The aspect we appreciate the most is the ability to centralize information: contacts, companies, deals, tasks, notes, follow-ups, and interaction history can be managed in a single environment. This allows the sales and marketing team to have a clearer view of the status of each opportunity and to work with greater continuity. From the \*\*UI/UX\*\* perspective, the interface is quite clear and allows navigation between leads, contacts, pipeline, and activities without too much difficulty. The ability to customize views, fields, and dashboards is very useful because it allows the CRM to be adapted to one's way of working. \*\*Integrations\*\* are another strong point: Zoho CRM connects well with email marketing tools, contact forms, automations, sales tools, and other products in the Zoho ecosystem. This helps reduce manual activities and makes the data flow between marketing and sales smoother. In terms of \*\*performance\*\*, the platform is stable and suitable for managing larger databases, complex sales pipelines, and teams with different roles. The \*\*quality/price ratio\*\* is interesting, especially compared to more expensive CRMs, because it offers many features even in the intermediate plans. The \*\*onboarding\*\* is also quite accessible: you can start with a simple configuration and then add automations, workflows, reports, and more advanced customizations over time. The part related to \*\*AI and intelligence\*\* is useful for better analyzing opportunities, automating some activities, and improving follow-up management. Overall, Zoho CRM is a complete, flexible, and affordable solution for companies, agencies, and sales teams that want to manage leads, customers, and negotiations in a more organized and scalable way. Review collected by and hosted on G2.com. What do you dislike about Zoho CRM? The less immediate aspect of Zoho CRM is that, although it is very comprehensive, it may take some time to be properly configured according to business processes. For basic use, it is quite simple, but when you start customizing pipelines, fields, automations, reports, and integrations, an initial phase of careful setup is needed. If the CRM is not well-structured from the beginning, there is a risk of creating unclear workflows or data that is not always organized. Even the interface, in some sections, could be made more modern and immediate: there are many features available, but they are not always intuitive at first use for those who do not have experience with CRM tools. Overall, however, I do not consider it a serious limitation. Zoho CRM offers an excellent quality/price ratio and many customization possibilities, but to really make the most of it, a minimum of method, training, and initial configuration is needed. Review collected by and hosted on G2.com. What problems is Zoho CRM solving and how is that benefiting you? Zoho CRM primarily helps us solve the problem of disorganized management of leads, contacts, deals, and business follow-ups. Before using a structured CRM, much information risked being spread across emails, spreadsheets, internal notes, and scattered conversations. With Zoho CRM, we are instead able to centralize everything in one environment: customer data, status of opportunities, tasks to be performed, communication history, and next steps. The main benefit is greater operational clarity. Every team member can quickly know the status of a deal, which leads need to be recontacted, and which activities are priorities. This reduces the risk of losing opportunities, forgetting important follow-ups, or duplicating work. Moreover, automations and integrations help smooth the transition between marketing and sales, improving the management of leads generated from campaigns, forms, or business activities. Also, from a control perspective, dashboards and reports allow for better monitoring of pipelines, performance, and the progress of opportunities. In summary, Zoho CRM allows us to work in a more organized way, improve internal coordination, and manage the sales process with greater precision and continuity. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated ![Wijbren v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wijbren v.") WV Wijbren v. Head of Marketing Marketing and Advertising Mid-Market (51-1000 emp.) 4/29/2026 "Zoho CRM: Seamless Google Ads & Analytics Integration for a Unified Marketing View" 4/5 What do you like best about Zoho CRM? The most helpful part of Zoho CRM from a marketing perspective is that it can readily slot into other marketing tools such as Google Ads and Google Analytics. A unified view of our marketing efforts helps us tremendously to be as efficient as possible. Review collected by and hosted on G2.com. What do you dislike about Zoho CRM? Integration with other marketing and knowing all that Zoho can do is hard. Our B2B marketing team are marketers, and not tech. It is not feasible to expect them to do all the research themselves when they have targets to achieve. Review collected by and hosted on G2.com. What problems is Zoho CRM solving and how is that benefiting you? Getting into B2B sales is hard because more established competitors have deeper pockets. Zoho allows us to play in this market very efficiently and with a clear view of ROI. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Arpit S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arpit S.") AS Arpit S. Customer Success Associate Information Technology and Services Mid-Market (51-1000 emp.) 3/25/2026 "Easy to Use Yet Powerful CRM for Managing Leads, Deals, and Automation" 5/5 What do you like best about Zoho CRM? What I like best about Zoho CRM is how easy it is to use while still being powerful. It doesn’t feel overly complicated, even for someone who’s not very technical, but at the same time it offers all the features needed to manage leads, track deals, and automate daily tasks. Review collected by and hosted on G2.com. What do you dislike about Zoho CRM? What I dislike about Zoho CRM is that, at times, it can feel a bit overwhelming especially when you’re just getting started. There are so many features and settings that it takes time to fully understand how everything works. Review collected by and hosted on G2.com. What problems is Zoho CRM solving and how is that benefiting you? Zoho CRM helps solve one of the biggest challenges in day-to-day work keeping everything organized and in one place. Instead of managing leads, customer details, and follow-ups across emails, spreadsheets, or different tools, it brings everything together into a single platform. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Mohammed R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed R.") MR Mohammed R. Product Delivery Lead Small-Business (50 or fewer emp.) 6/2/2026 "Streamlined Sales & Marketing with User-Friendly Zoho CRM" 4/5 What do you like best about Zoho CRM? I really like Zoho CRM's user-friendly interface that makes it easy to navigate. Its integration capabilities with other tools and platforms, like connecting CRM to marketing and accounting tools, is also something I appreciate. The system's ease of use means our team can quickly learn and use it without training, which boosts productivity. The initial setup was very friendly and easy. Review collected by and hosted on G2.com. What do you dislike about Zoho CRM? I think the reporting features could be more customizable to better fit our specific needs. Custom templates, filter and slicer options, and exporting into multiple formats and scheduled automated report generation would be improvements. Review collected by and hosted on G2.com. What problems is Zoho CRM solving and how is that benefiting you? I use Zoho CRM to streamline sales processes, improve lead tracking, and automate marketing campaigns, which saves time and reduces manual work. Its user-friendly interface boosts productivity, and the integration capabilities allow us to connect with other tools. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerSource: G2 invite ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Engagement](https://www.g2.com/categories/sales-engagement)[CRM](https://www.g2.com/categories/crm)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Email Tracking](https://www.g2.com/categories/email-tracking)[Sales Performance Management](https://www.g2.com/categories/sales-performance-management)[Lead Capture](https://www.g2.com/categories/lead-capture)[Sales Enablement](https://www.g2.com/categories/sales-enablement)[Lead Scoring](https://www.g2.com/categories/lead-scoring)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[CPQ](https://www.g2.com/categories/cpq)[Client Portal](https://www.g2.com/categories/client-portal)[Insurance CRM](https://www.g2.com/categories/insurance-crm)[Sales Gamification](https://www.g2.com/categories/sales-gamification)[Quote-to-Cash](https://www.g2.com/categories/quote-to-cash) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What platform provides workflow automation for recruitment teams?](https://www.g2.com/discussions/what-platform-provides-workflow-automation-for-recruitment-teams)[Top-rated big data integration solutions for cloud migration](https://www.g2.com/discussions/what-are-the-top-rated-big-data-integration-solutions-for-cloud-migration)[Best platforms for visualizing HR data](https://www.g2.com/discussions/what-are-the-best-platforms-for-visualizing-hr-data) [Most popular user session replay software](https://www.g2.com/discussions/most-popular-user-session-replay-software)[Which IT compliance services offer proven quick deployment and minimal need for external implementation consultants?](https://www.g2.com/discussions/which-it-compliance-services-offer-proven-quick-deployment-and-minimal-need-for-external-implementation-consultants)[Pros and Cons Details](https://www.g2.com/products/zoho-crm/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)