Introducing G2.ai, the future of software buying.Try now
Product Avatar Image
G2 recognized Zoho
Zoho CRM

By Zoho

4.1 out of 5 stars

How would you rate your experience with Zoho?

Zoho CRM Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Zoho CRM, benefiting from its user-friendly interface and simple analytics. (203 mentions)
Users value the user-friendly interface and robust features of Zoho CRM for comprehensive sales and marketing management. (124 mentions)
Users highly value the ease of integration in Zoho CRM, resulting in a seamless and connected workflow. (96 mentions)
Users value the effective lead tracking and assignment system of Zoho CRM, enhancing team collaboration and efficiency. (89 mentions)
Users highly value the easy integrations of Zoho CRM, ensuring a seamless experience with various business tools. (76 mentions)
Users find the learning curve challenging, requiring time to master more advanced features effectively. (72 mentions)
Users face integration issues with Zoho CRM, complicating connections with third-party applications and affecting functionality. (51 mentions)
Users report limited features in Zoho CRM that complicate setup and hinder efficient mobile usage. (49 mentions)
Users face slow loading issues with Zoho CRM, leading to frustrations and complicating their overall experience. (44 mentions)
Users experience poor customer support, with slow response times and inconsistent assistance across tools. (43 mentions)
Users find some missing features in Zoho CRM that could enhance functionality and competitiveness with other CRM solutions. (37 mentions)

Top Pros or Advantages of Zoho CRM

1. Ease of Use
Users appreciate the ease of use of Zoho CRM, benefiting from its user-friendly interface and simple analytics.
See 203 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great CRM lots of functionalities"

What do you like about Zoho CRM?

There's so much customization that you can do and it's super easy to do analytics on it.

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Nice experience, but dynamicity can be improved! UI/UX is simple and needs more appealing look"

What do you like about Zoho CRM?

Its simplicity to use is what makes it a user-friendly one!

2. Features
Users value the user-friendly interface and robust features of Zoho CRM for comprehensive sales and marketing management.
See 124 mentions

See Related User Reviews

Vinay T.
VT

Vinay T.

Enterprise (> 1000 emp.)

5.0/5

"Zoho CRM: Powerful, but a Learning Curve Exists"

What do you like about Zoho CRM?

I particularly appreciate the workflow automation, email integration

Priyojeet K.
PK

Priyojeet K.

Mid-Market (51-1000 emp.)

5.0/5

"Best CRM in the Market"

What do you like about Zoho CRM?

Very easy to use and a one-stop application for sales, Marketing, Business Follow-ups, Advertising, Bulk email campaigns, Invoicing etc.

3. Integrations
Users highly value the ease of integration in Zoho CRM, resulting in a seamless and connected workflow.
See 96 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Very affordable and easy to use"

What do you like about Zoho CRM?

There are various tools and integrations available for each and every business need. It is really easy to customise as per your company's requirements

Shalini K.
SK

Shalini K.

Small-Business (50 or fewer emp.)

4.0/5

"Zoho CRM"

What do you like about Zoho CRM?

The integration and plug ins and easy navigation and set up

4. Lead Management
Users value the effective lead tracking and assignment system of Zoho CRM, enhancing team collaboration and efficiency.
See 89 mentions

See Related User Reviews

Mahesh B.
MB

Mahesh B.

Small-Business (50 or fewer emp.)

4.5/5

"Wonderful Tool to Manage leads"

What do you like about Zoho CRM?

Flexibiility to create journeys and workflows flawlessly with minimal coding, and it is the most popular tool to manage leads from multiple source , e

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Zoho is one of the best platform for Leads managment."

What do you like about Zoho CRM?

This platfrom help to track leads and assign to my team mates, where i can create new leads or import them by csv. and plus we can also sync the lead

5. Easy Integrations
Users highly value the easy integrations of Zoho CRM, ensuring a seamless experience with various business tools.
See 76 mentions

See Related User Reviews

Vinay T.
VT

Vinay T.

Enterprise (> 1000 emp.)

5.0/5

"Zoho CRM: Powerful, but a Learning Curve Exists"

What do you like about Zoho CRM?

I particularly appreciate the workflow automation, email integration

HS

Harkirat S.

Mid-Market (51-1000 emp.)

4.0/5

"A fully Loaded CRM platform to have"

What do you like about Zoho CRM?

Zoho CRM is a powerful single platform that handles overall records for our customers. It helps in maintaining all databases and provides strong integ

Top Cons or Disadvantages of Zoho CRM

1. Learning Curve
Users find the learning curve challenging, requiring time to master more advanced features effectively.
See 72 mentions

See Related User Reviews

Abhishek A.
AA

Abhishek A.

Small-Business (50 or fewer emp.)

5.0/5

"Streamline Your Sales Process with Zoho CRM"

What do you dislike about Zoho CRM?

While this software is great choice for companies, but there curve of learning might be challenging for other peoples

Sarah M.
SM

Sarah M.

Small-Business (50 or fewer emp.)

4.0/5

"zoho experience"

What do you dislike about Zoho CRM?

Sometimes complicated and hard to speak with the customer service

2. Integration Issues
Users face integration issues with Zoho CRM, complicating connections with third-party applications and affecting functionality.
See 51 mentions

See Related User Reviews

Kenneth B.
KB

Kenneth B.

Small-Business (50 or fewer emp.)

5.0/5

"All-in-One Platform with Room for Better Text Message Integration"

What do you dislike about Zoho CRM?

The text message integrations are difficult to use and not very user-friendly.

NV

Nikita V.

Small-Business (50 or fewer emp.)

2.5/5

"Zoho CRM and Struggles with it"

What do you dislike about Zoho CRM?

It has a lot other "portals" in its ecosystem which it streamlines functionality to that could have been in CRM from the beggining. Hence, you will al

3. Limited Features
Users report limited features in Zoho CRM that complicate setup and hinder efficient mobile usage.
See 49 mentions

See Related User Reviews

Monica S.
MS

Monica S.

Small-Business (50 or fewer emp.)

5.0/5

"Efficient Workflow Automation and Insightful Reporting with Seamless Marketing Integration"

What do you dislike about Zoho CRM?

Mobile application limitations are there; while functioning, it lacks some of the advanced features available on the desktop, making it less efficient

Pratibha S.
PS

Pratibha S.

Small-Business (50 or fewer emp.)

5.0/5

"Business analyst perspective"

What do you dislike about Zoho CRM?

While Zoho CRM offers great functionality, a few limitations stood out during my experience. The user interface can feel cluttered at times, especiall

4. Slow Loading
Users face slow loading issues with Zoho CRM, leading to frustrations and complicating their overall experience.
See 44 mentions

See Related User Reviews

Monica S.
MS

Monica S.

Small-Business (50 or fewer emp.)

5.0/5

"Efficient Workflow Automation and Insightful Reporting with Seamless Marketing Integration"

What do you dislike about Zoho CRM?

Mobile application limitations are there; while functioning, it lacks some of the advanced features available on the desktop, making it less efficient

Rahul kumar N.
RN

Rahul kumar N.

Mid-Market (51-1000 emp.)

4.0/5

"Handy CRM for modern technologies"

What do you dislike about Zoho CRM?

It takes time to load the content and it is a bit complicated process so understanding it is a bit difficult It requires time to time maintenance or

5. Poor Customer Support
Users experience poor customer support, with slow response times and inconsistent assistance across tools.
See 43 mentions

See Related User Reviews

Sohini B.
SB

Sohini B.

Small-Business (50 or fewer emp.)

4.5/5

"Best Platform to Grow Business"

What do you dislike about Zoho CRM?

Its CRM module is not as advanced as Salesforce. Also, customer service can sometimes be slow to respond to inquiries. Other than that, it is a great

Amit B.
AB

Amit B.

Enterprise (> 1000 emp.)

4.0/5

"Ultimate Business Solutions"

What do you dislike about Zoho CRM?

Sometimes you can feel interigaiton issue with other application. Also it seems that many features are getting overlapes. and support and responce ti

6. Missing Features
Users find some missing features in Zoho CRM that could enhance functionality and competitiveness with other CRM solutions.
See 37 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Best CRM for managing for leads and your marketing campaigns."

What do you dislike about Zoho CRM?

The integration with WhatsApp and any other software was through third party, no inbuild integration that is a bit disturbing and time consuming.

CE

Chris E.

Small-Business (50 or fewer emp.)

2.5/5

"Zoho CRM for your basic needs"

What do you dislike about Zoho CRM?

It’s more basic functionality compared to like Salesforce.

Zoho CRM Reviews (2,823)

View 10 Video Reviews
Reviews

Zoho CRM Reviews (2,823)

View 10 Video Reviews
4.1
2,823 reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Calvin L.
CL
Founder
Human Resources
Small-Business (50 or fewer emp.)
"Good entry level CRM for solopreneur"
What do you like best about Zoho CRM?

Zoho CRM provides a centralised platform to manage leads, contacts, and client interactions in a much more structured way compared to spreadsheets. The automation features are especially helpful for follow-ups and reminders, which reduces manual work.

I also like the customisation options — fields, modules, and workflows can be tailored to fit my outreach needs without needing technical expertise. The reporting and dashboards give me better visibility into my pipeline and activity tracking. Review collected by and hosted on G2.com.

What do you dislike about Zoho CRM?

Zoho CRM provides a centralised platform to manage leads, contacts, and client interactions in a much more structured way compared to spreadsheets. The automation features are especially helpful for follow-ups and reminders, which reduces manual work. I also like the customisation options — fields, modules, and workflows can be tailored to fit a coaching business without needing technical expertise. The reporting and dashboards give me better visibility into my pipeline and activity tracking. Review collected by and hosted on G2.com.

Avantika  B.
AB
DevOps Engineer
Enterprise (> 1000 emp.)
"Great centralized platform for cross functional teams."
What do you like best about Zoho CRM?

It is customizable with options to create custom fields and workflows. Easy to use even when you are new to the platform. Considering its cost effectiveness, it is affordable and can be used by organization of any size. It also easily gets integrated with Sales, Marketing and customer service tools. It also works well with other Zoho products. Review collected by and hosted on G2.com.

What do you dislike about Zoho CRM?

It's large number of features can be overwhelming for new users. Also it shows performance lags with large amount of data. Overall it is a great tool for any size of the organization. Review collected by and hosted on G2.com.

Lance R.
LR
Trade Manager
Small-Business (50 or fewer emp.)
"Empowers International B2B Sales with Customization and Smart Automation"
What do you like best about Zoho CRM?

Zoho CRM brings together all the tools I need to manage international B2B leads efficiently—from automated lead capture to pipeline management and AI-driven insights. I like how customizable the modules and workflows are, which makes it easy to adapt to export-focused tasks like distributor onboarding, sample tracking, and multi-country lead segmentation. The interface is clean, and once set up, it becomes extremely intuitive for daily use. Integrations with email, lead forms, and automation rules also save significant time. The built-in analytics and dashboards provide clear visibility into distributor engagement, follow-ups, and conversion probability, making sales planning much more strategic. Review collected by and hosted on G2.com.

What do you dislike about Zoho CRM?

Some features i like to use require higher plans i would like to use data enrichment across all plans Review collected by and hosted on G2.com.

Pablo S.
PS
"Zoho CRM: Streamlines Communication with Real-Time Analytics"
What do you like best about Zoho CRM?

I appreciate that Zoho CRM is a cloud-based platform that effectively supports managing business sales and customer service, making it easy to track and interact with customers while also automating tasks. I find it incredibly useful that I can capture leads from multiple sources and have them automatically integrated into the CRM. It allows me to build and visualize the sales process stages, such as prospects, qualified, and proposals, and includes beneficial forecasting tools. Additionally, Zoho CRM handles various communication channels excellently, whether it's email, phone, chat, or social media, and facilitates collaboration with others. I find the real-time analytics and insights provided by the dashboard to be incredibly valuable for informed decision-making. Review collected by and hosted on G2.com.

What do you dislike about Zoho CRM?

I would like the onboarding process of Zoho CRM to be more inviting. Despite the company nature, it feels like it could be improved to offer a warmer welcome to new users. Initially, setting up wasn't too difficult, but there were a lot of steps involved, which might be daunting. Review collected by and hosted on G2.com.

AS
Project Manager
Information Technology and Services
Mid-Market (51-1000 emp.)
"Easy daily sales records"
What do you like best about Zoho CRM?

What I really like about Zoho CRM is how easy it is to use and how it helps keep everything in one place. It makes managing leads, follow-ups, and customer conversations feel more organized without being overwhelming. I especially appreciate how it helps build better relationships—everything’s at your fingertips, so you're not just selling, you're actually connecting with people, very supportive for our customers and immediate response from zoho helpdesk. Easy integration with other tools like outlook, jira. It took 3 month for us to implement this. Review collected by and hosted on G2.com.

What do you dislike about Zoho CRM?

Importing reports in ZOHO CRM, can be challenge because everytime we have to select the format after uploading csv file in it.Otherwise it's good and easy to use. Review collected by and hosted on G2.com.

SP
Manager
Mid-Market (51-1000 emp.)
"Zoho: Easy to Use, Feature-Rich, and Excellent Support"
What do you like best about Zoho CRM?

Zoho í super easy to use and has a ton of features especially for lead management, tracking and analytics. It was easy to implement to our current work flow and we use it everyday for our Business Development team. It was really easy to integrate and the support provided by Zoho team is really amazing. Review collected by and hosted on G2.com.

What do you dislike about Zoho CRM?

no issues as of now, will inform if we face any challanges in the future Review collected by and hosted on G2.com.

Kendall S.
KS
Customer Success Specialist
Small-Business (50 or fewer emp.)
"zoho might be for you"
What do you like best about Zoho CRM?

Affordable Pricing

Zoho CRM offers one of the most cost-effective solutions compared to other major CRMs like Salesforce or HubSpot. It has flexible pricing tiers and even a free plan for small teams.

Highly Customizable

Users can customize modules, fields, layouts, workflows, and dashboards to fit unique business processes.

Custom functions and scripting through Deluge provide advanced automation options.

Feature-Rich at Low Cost

Includes core CRM features like lead, contact, and deal management.

Advanced features such as AI (Zia), workflow automation, email integration, and analytics are available in mid-tier plans.

Strong Ecosystem

Integrates well with other Zoho apps (Zoho Books, Zoho Desk, Zoho Campaigns, Zoho Analytics) for a unified business suite.

Supports integrations with third-party tools like Google Workspace, Office 365, RingCentral, and social media platforms.

Mobile Accessibility

Dedicated mobile app for iOS and Android allows remote teams to manage leads, deals, and communications on the go.

AI-Powered Assistant (Zia)

Provides predictive sales analytics, lead scoring, anomaly detection, and workflow suggestions to boost efficiency.

Multi-Channel Communication

Supports email, phone calls (via telephony integrations), live chat, social media, and web forms in one platform.

Good Automation & Workflow Tools

Automation for tasks, approvals, and reminders reduces manual work.

Blueprint feature helps enforce process consistency. Review collected by and hosted on G2.com.

What do you dislike about Zoho CRM?

Steep Learning Curve

While highly customizable, the interface and settings can be overwhelming for beginners.

Advanced features like Deluge scripting require technical expertise.

Limited Customer Support on Lower Plans

Standard support can feel slow or basic unless you upgrade to a premium support plan.

Priority support is only available at additional cost.

Performance Issues at Scale

Some users report slow load times and lag when handling very large datasets.

High-volume businesses may face limitations compared to enterprise CRMs like Salesforce.

User Interface (UI) Complexity

The UI is functional but not as sleek or intuitive as some competitors like HubSpot.

Navigation can feel cluttered with too many options.

Integration Limitations

While it integrates with many apps, some advanced integrations require third-party tools or Zoho Flow.

Limited out-of-the-box integration with niche software.

Customization Can Be Time-Consuming

Setting up custom workflows, fields, and processes requires significant time during onboarding.

Poor initial setup can cause confusion and inefficiencies.

AI and Advanced Features Locked in Higher Plans

Features like Zia AI, advanced analytics, and blueprint automation are not available in entry-level plans. Review collected by and hosted on G2.com.

PS
Sr. Analyst
Mechanical or Industrial Engineering
Small-Business (50 or fewer emp.)
"Highly Customizable and Seamlessly Integrated CRM"
What do you like best about Zoho CRM?

What I like best about Zoho CRM is how flexible it is. We can easily customize fields, workflows, and dashboards to match our sales process. It also works smoothly with other Zoho apps, which helps us keep all data in one place. Review collected by and hosted on G2.com.

What do you dislike about Zoho CRM?

What I dislike is that sometimes the interface feels a bit crowded. There are many menus and settings, so new users need time to understand how everything works. After some training it becomes easier, but the first weeks can be confusing. Review collected by and hosted on G2.com.

Kenneth B.
KB
CEO OWNER
Small-Business (50 or fewer emp.)
"All-in-One Platform with Room for Better Text Message Integration"
What do you like best about Zoho CRM?

I have been using it for the past two years in my insurance agency. We developed two modules, one for policies and another for carriers. The pricing is good, and having everything in one platform makes it very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Zoho CRM?

The text message integrations are difficult to use and not very user-friendly. Review collected by and hosted on G2.com.

Raunak K.
RK
SEO Executive
Mid-Market (51-1000 emp.)
"How good is Zoho CRM? Here is my experience"
What do you like best about Zoho CRM?

Zoho CRM is very good in automation, customer management, task management, teamwork, campaign management, project management, and more. It's easy to use and manage. Value for money. Review collected by and hosted on G2.com.

What do you dislike about Zoho CRM?

The UI of this software is not very good. Review collected by and hosted on G2.com.

Product Avatar Image
Product Avatar Image