--- title: Zoho DataPrep Reviews meta_title: 'Zoho DataPrep Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 12 reviews by the users' company size, role or industry to find out how Zoho DataPrep works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 12 scale: '5' date_modified: '2026-08-07' parent_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure --- # Zoho DataPrep Reviews **Vendor:** Zoho **Category:** [Data Preparation Software](https://www.g2.com/categories/data-preparation) **Average Rating:** 4.2/5.0 **Total Reviews:** 12 ## About Zoho DataPrep Zoho DataPrep is an AI-powered ETL platform designed to move, prepare, and clean data for seamless data workflows — without writing code, managing multiple tools, or hiring a data engineering team. Most organizations juggle separate tools for data ingestion, cleaning, and delivery. DataPrep consolidates the entire data lifecycle into one platform: extract from 90+ sources, transform with 250+ no-code tools or Python Code Studio, and deliver to 30+ destinations including data warehouses and business applications. What makes DataPrep different: Ask Zia, the AI copilot powered by Zoho LLM, builds complete pipelines from natural language. Reverse ETL pushes enriched data back to CRMs and marketing tools automatically. Databridge connects on-prem databases behind firewalls for hybrid environments. MCP server support enables AI agents to control pipelines from tools like Claude and Cursor. The platform processes 25M+ rows per batch with incremental fetch, scheduled automation, version control, and auto-retry. ISO 27001, SOC2, HIPAA, and GDPR compliant with built-in PII detection and data masking. Free plan available. Row-based pricing with no per-destination fees. ## Zoho DataPrep Reviews ### 1. Easy to use Data Prep tool with NoCode **Rating:** 4.0/5.0 stars **Reviewed by:** Rafael G. | Gerente de Operações, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2024 **What do you like best about Zoho DataPrep?** Very easy to use for simple data extraction and basic manipulations or transformations. **What do you dislike about Zoho DataPrep?** It is very limited for complex ETL or ELT processes. **What problems is Zoho DataPrep solving and how is that benefiting you?** Extract data from APIs that doen't need complex logic and basic transformation. ### 2. Handy data prep tool for BI software - especially if you are not used to SQL **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2022 **What do you like best about Zoho DataPrep?** Before using Zoho DataPrep we used to rely solely on SQL. After the initial launch of DataPrep we were still using SQL a lot because it was pretty buggy and the limitations were limited. Now after a good 1-2 years of DataPrep being on the market, you can transform data directly in DataPrep BEFORE loading it into your BI tool. One of the features we use the most is to split the content of a column and write it into a new column. E.g. the first 3 digits of a string in Column A should be written to Column B and the remaining digits should be written in Column C. **What do you dislike about Zoho DataPrep?** Using DataPrep can sometimes especially in the beginning a bit cumbersome and overwhelming. E.g. instead of using dropdowns or check marks, you have to still write patterns to match text you want to extract. This would look e.g. like this `{lower}{4}`.Also finding the right extrat option is not entirely intuitive and takes some testing and tweaking. **What problems is Zoho DataPrep solving and how is that benefiting you?** Generally I see 2 benefits mostly: 1. We spend less time writing SQL and more time building dashboards and 2. it is a lot easier to delegate data prepping in Zoho DataPrep than it would be to hire and train somebody to do the same thing using SQL. ### 3. User-friendly even for the non-tech savvy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2022 **What do you like best about Zoho DataPrep?** DataPrep is user-friendly and straightforward for our non-tech savvy analysts. We are a semi-new start-up and it helped us go through over a year’s worth of messy data and better manage future inputs. **What do you dislike about Zoho DataPrep?** Have found it hard to export data to other softwares after using DataPrep, but that could be us needing help. **What problems is Zoho DataPrep solving and how is that benefiting you?** We had a year's worth of data that was messy and incomplete, DataPrep helped us sift through that and explore insights that were hidden in all the messy data. ### 4. data prep review **Rating:** 4.0/5.0 stars **Reviewed by:** Shreya N. | intern, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2022 **What do you like best about Zoho DataPrep?** the user interface and the data classification **What do you dislike about Zoho DataPrep?** automatic refreshing of data sometimes causes the problem **What problems is Zoho DataPrep solving and how is that benefiting you?** data structuring,data classification is one of the benefits i have realised. - [View Zoho DataPrep pricing details and edition comparison](https://www.g2.com/products/zoho-corporation-pvt-ltd-zoho-dataprep/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+18%3A45%3A13+-0500&secure%5Bsession_id%5D=259ab7e9-ceb3-4af6-85c4-27e93c44e960&secure%5Btoken%5D=0342575f89be704531ada7c9b92262fed2a30d5e1966d0dc7fe5db7de2e74768&format=llm_user) ## Zoho DataPrep Features **Data Source Access** - Breadth of Data Sources - Ease of Data Connectivity - API Connectivity **Data Interaction** - Profiling and Classification - Metadata Management - Data Modeling - Data Joining - Data Blending - Data Quality and Cleansing - Data Sharing - Data Governance **Data Exporting** - Breadth of Integrations - Ease of Integrations - Data Workflows **Generative AI** - AI Text Generation - Generative AI **Additional Functionality** - Data Analysis Tools - AI/Machine Learning - Data Extraction - Reporting/Analytics - AI Copilot - Data Mapping - ETL - Big Data Analytics - Data Quality Control ## Top Zoho DataPrep Alternatives - [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) - 4.5/5.0 (562 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) - 4.6/5.0 (861 reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - 4.4/5.0 (3,681 reviews)